The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.

We’ll discuss

• Where brands should start when building their audience targeting strategy,
• Ways to refine your audience with a “test and learn” approach, 
• And what the process looks like to turn first-time customers into loyal, long-term advocates for your brand. 

Chapters: 

0:00-0:35 - lntro

0:35-1:32 - Guest Welcome

1:32-2:41 - Topic Overview 

2:42-4:11 - Where brands should turn when building their audience targeting strategy

4:11-7:24 - Privacy and Targeting for a Cookieless Future

7:24-9:20 - How brands can capitalize on first party data analysis to identify potential new customers

9:20-11:56 - How to apply first-party data hollistically within your strategy

11:56-14:47 - How marketers can create a “test and learn” approach to refine their audience strategy

14:47-17:14 - Where do you lean into AI and where do humans need to intervene? 

17:14-20:43 - How you can turn first time customers into loyal, long-term customers

Q&A

20:43-22:05 - Where do you draw the line on being too personal with your audience? When does it move from “customized to me” to “downright creepy?” 

22:05-24:23 - If you don’t know your ideal customer/lack seed data - where do you start?

24:23-26:13 - Starting from scratch on first party data collection? Here’s how to set yourself up for success

26:13-29:17 - #1 Transformative Tip for brands who want to use audience targeting and relationship-building to transform their brand

29:17-29:56 - Outro

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About Coegi:

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

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https://coegipartners.com/services

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