Andrea Fryrear, agile marketing expert knows how to overcome resistance to change. When implementing something new at work, like agile methodology, the old dogs can get cranky! They don’t like to be taught new tricks, but what they don’t know is that agile is not a trick. It’s a method for getting results. Andrea got her start in agile when she started hearing about it from her software developer husband, and recognized there’s application to her role in marketing. She soon started applying agile with her marketing team, as well as her personal life. She talks about the biggest failure that can happen with agile, and how to prevent that. We also dive in Works-In-Progress limits and why they’re so important.

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The interview also includes insightful discussion related to personal agility and tools for implementing agile, both in teams and in personal life. You won’t want to miss this episode!

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