The ManageMental Podcast with Blasko and Mike Mowery

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This week while Blasko is out, Mike is joined by Emily White, author and host of the Interning 101 book and podcast.Mike: “I’ve been enamored with Emily White since we met as panelists at The Yellow Phone Music Conference in 2014. She has continued to inspire me with her passion and consistent record of achievement. As a CEO of a boutique music company, we mentor and work with interns every day and have always wanted to provide them with a valuable learning experience. That has been made all the better once we began following the advice of Emily White’s Interning 101 book. Emily’s charismatic personality combined with her extensive industry knowledge makes her a natural to be a podcast host.”The Interning 101 Podcast takes listeners through the journey of how to successfully navigate and succeed in one’s field of choice. Episodes include interviews with Warped Tour Founder and USC Professor Kevin Lyman, Brian Viglione (The Dresden Dolls, Scarlet Sails, Violent Femmes, NIN), as well as Emily’s current business partners who began as interns a decade ago. The show also interviews current interns to experience the reality of the interning landscape in 2018 as well as Downtown Music Publishing Head of People Lisa Hauptman, Composer Matthew Wang (Netflix, Hans Zimmer Productions), and USA Swimming’s Jake Grosser.The Jabberjaw team is also producing Interning 101 “mini-episodes” in which White will delve into specific topics from Interning 101 the book to educate the audience on modern business best practices, and more, in detail. Adds White, “It’s important that we keep the interview episodes focused on our awesome guests. But I want to ensure that the audience is getting educated on the crucial tenets of the Interning 101 book and for those that want to dive deeper, these episodes are perfect to learn how to succeed in modern business and beyond.----Mike and Emily discuss the article "How To Get An Internship In The Music Business Without A Single Contact" by Ariel Hyatt of CyberPR. Follow her on Twitter @cyberpr.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike take on a fan question from Todd, a loyal listener and 60 Days to Signable student (via Outerloop Coaching). Todd writes: Hey there! This is Todd, student of 60 Days to Signable and Unleash It Right and long-time listener of the podcast.  My band recorded a 5-song EP with a well-known producer last year. We paid a lot of money for it and without really taking time to learn about the industry or business side of things, or consider self-releasing, we jumped the gun and signed with an indie label to a not-so-good contract. We soon realized that was a mistake. The release plan we had in place, which was a part of a PR campaign we'd already paid for, was scrapped (and we didn't get money back); the singles from the EP weren't released or supported well. We pressed physicals on our own (the label didn't want to), and we didn't know about UPCs at the time, so we have about 200 copies left without barcodes that we can't report. About a month before the EP's actual release, we lost two members, one of whom was the singer on the album. A couple of months ago we talked to the label and secured a release. We decided (again, hastily, I think) to just give up rights to the EP because we didn't have the same members anyway. Looking back, I think that was a mistake because the label didn't pay for any part of the recording/production, etc. of the EP. Now, we're debating whether or not to approach the label to buy the rights back. We have new songs, but we feel that EP could have been so much more than it was... especially with the knowledge I now have from 60 Days and Unleash it Right. Our thinking is that we'd use the stems we already have from the EP (FX & drums), then re-record the guitars/bass (maybe in a lower tuning), and also have our new vocalist do his version of the vocals, and get everything re-mixed & mastered. So my questions: (1) In terms of "masters"; let's call the masters we gave up as Set A, and the ones we'd hypothetically redo as Set B... would they technically be separate sets of masters? To where we wouldn't necessarily have to buy the old ones back? Or would they be re-recordings? (2) Is it worth our time to worry about it, or should we just accept our mistakes, cut our losses, and focus solely on new material? We do have two new tracks we're planning the releases for currently. But, we also feel there's more that could be done with the old EP, and that giving up on an investment isn't necessarily the best idea... but also chasing a dead one might not be either. Sorry for the length of this email! Thanks for your time and always awesome insight. Best, Todd --- Tune in to hear the insightful discussions and answers to Todd’s questions. Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.comManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices
Blasko and Mike take on a big question this week from listener and aspiring manager, Kyle, on what it takes to be an artist manager, tune in for everything you need to know. My name is Kyle and I’m an aspiring artist manager and new listener to the manage mental podcast. I’ve spent the last 10 years in the music industry, having founded and ran a band that became semi-successful and signed with a record label and did tons of touring. Since the band folded I have even built a recording studio and run my own graphic design business but ultimately my goal is to become an artist manager and help out others but I’m not quite sure how to approach it. I’ve noticed many of the topics in the ManageMental podcast are geared towards artists and bands and how grow and develop ones’ own brand.  But from the perspective of a manager, how does one aspire to become a successful artist manager such as yourselves?  How does one go about approaching an artist to work with them and what are some important factors to take into consideration when working with artists? Thanks again for putting together the ManageMental podcast and helping aspiring artists and artist managers such as myself learn and succeed.  Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
“9 Reasons Why You Aren’t Getting Signed” by Paul ResnikoffArticle:  https://www.digitalmusicnews.com/2016/05/18/get-band-signed-within-two-years/Author: https://www.digitalmusicnews.com/author/presnikoff/ In his article Paul Resnikoff interviewed a few industry executives to find reasons why bands are not getting signed today. Blasko and Mike will take you point by point through these reasons, give their personal opinions and real world experiences. (1) You want it too much.The most interesting artists are the ones that don’t need a label, yet are most likely to get signed by one.  They have strong followings, great music, work hard (and usually tour), and can survive on their own.  In fact, labels often prefer artists that well-developed identities and mini-machines going, because it saves them the work of having to build something from scratch.  It also lowers their risk, which is huge in such an uncertain environment. More importantly, it also gives the artist far greater leverage in a negotiation, because the only reason they need a label is to get to another level.   (2) Your songs won’t appeal to broad enough group of people.There are definitely niche labels that focus on specific genres.  Nuclear Blast wants crushing death metal artists, not Jason Mraz look-a-likes.  But the bigger labels and publishers want big songs, because those get the most mileage across radio, TV, streaming, and touring. (3) You aren’t getting real engagement on Spotify.If you’re buying plays on Spotify or paying for playlist inclusion, they can tell.  So it has to be organic, and it has to be real.   (4) You don’t have a strong, no bulls–t following on social networks.It doesn’t have to look like Demi Lovato, but there has to be something going on.  “The song is paramount, but I use a lot of other criteria to evaluate it,” said Ron Burman, president of North America at Mascot Label Group and a 15-year veteran at Roadrunner Records “If I go and check out their socials and there’s nothing going on, it makes me a little bit leery to get involved because we don’t have a huge machine so it means I’m going to have to start at zero.” (5) Your little brother is your manager.A real manager knows the deal, he isn’t an amateur and he isn’t wasting anyone’s time.  Preferably, your manager has done this before.  “They’ll know the ropes they will do a better job of negotiation,“They’ll help you establish the right contacts, or already have them. (6) If you do get signed, you don’t know how STAY signed.Artists that think getting signed means ‘making it’ are sorely mistaken.  Labels have always dropped underperforming artists, but the risk of losing a deal has only intensified over the years.  All of which translates into increasing the commitment and intensity after getting a deal, instead of slacking off. Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko & Mike discuss the Hypebot article "Building Community Inside Your Fan Base" by Angela Mastrogiacomo of The TuneCore Blog.How to Release Your Music on Social Media: found.ee/socialmedia----Want more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Can you make a living in a band?  Mike and Blasko openly discuss the inevitable challenge of what the likelihood is of making a living in a band. They relay their experiences regarding finances, as well as sacrifices throughout their careers. Will there ever be a metal band that sells as many records as Metallica did?! What do bands need to consider and do differently nowadays than they did 20 years ago?The future isn’t as bleak as you might think. Strap in and let’s get MENTAL!Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “MENTAL” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike talk about what it takes to get your band featured on music blogs. This is gonna be killer, so let’s get mental!Original Article: http://www.hypebot.com/hypebot/2018/03/5-reasons-small-blogs-can-launch-a-music-career.htmlAuthor: Angela Mastrogiacomo of the TuneCore BlogTop 100 Music Blogs and Websites To Follow in 2018 https://blog.feedspot.com/music_blogs/5 Reasons Small Blogs Can Launch A Music CareerEveryone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help build their career: small blogs.So next time you’re getting ready to start outreach for your new single or album, keep in mind these five reasons that small blogs should be at the top of your list.(NOTE: Where to find blogs? Check out the link above for the Top 100 Music Blogs of 2018!)1. You’re more likely to get in touch with them2. They have an extremely loyal audience3. They’ll actually share the article4. Their features will be more in-depth5. There’s opportunity for long-term growth---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com------------Want more industry insight? Head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com      Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of ManageMental, Blasko and Mike chat about streaming and the future of music. This is gonna be killer...so let’s get mental!Original Article: http://www.musicthinktank.com/blog/streaming-is-killed-the-cd-and-its-ok.htmlTITLE: Steaming killed the CD and It’s OK.Earlier this year, US-based supermarket chain Best Buy announced it will no longer carry music on physical CDs due to its dwindling sales. According to sources speaking to Billboard Magazine, the chain was making a mere $40 million a year from record sales, a sum that’s apparently too small to carry on. Best Buy plans to completely eliminate CDs from its stores by July 1st, the sources say, but it will continue to sell vinyl for at least two more years.Evolution and ConvenienceTechnology is evolving at a fast pace - and the recording industry does the same, mostly to cater to its consumers’ needs. Gone are the days when you had to buy a CD and rip/encode the music from it so you can listen to it on your iPod or mobile phone. Today, you tune into your music streaming service of choice and listen to whatever you want for one flat monthly fee. And, let’s face it, this is the easiest way to listen to music today.RecognitionThis switch to streaming affects more than just retailers, of course. Actually, it has made its presence felt in all areas except maybe for the awards business. After all, the way the music reaches the listener doesn’t affect its artistic value, and the most prestigious awards are focusing on that. The phrase “without regard to album sales, chart position, or critical reception” is part of the description of all Grammys; this is probably one of the few things people don’t know about the Grammy awards. Artistic excellence remains the same no matter if the creation in question is distributed on CD, vinyl, memory card or through the airwaves.The NumbersMusic streaming has reached a “tipping point” in 2016 when, for the first time, its revenues have overtaken physical record sales as the main source of income for the music industry. And it has the potential to reach people otherwise intangible for the business, too. In the year 2000, almost 950 million music CDs were sold in the United States. By 2017, this number has decreased to under 90 million. Streaming did kill the CD just like the CD killed vinyl, just like vinyl killed the phonograph cylinder. It’s the survival of the fittest.---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands & use PCJABBERJAW for 15% off at www.rockabilia.com-----------Want more industry insight? Outerloop Coaching has you covered! www.outerloopcoaching.com ------------Email any questions or comments to askblasko@gmail.comBlasko on Twitter and Instagram: @blasko1313Mike Mowery on Twitter and Instagram: @mikeoloopJoin the ManageMental Facebook Group here: facebook.com/groups/811267075737370ManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices
  Blasko and Mike take on the subject of VIP Meet and Greets, requested by listener Jason Buggle. VIP packages are sold in addition to a show ticket and includes a number of perks. These packages have become almost somewhat of a necessity to assist in reducing expenses of touring while providing an additional stream of income to the bands.  What are the values of VIPs? What kind of experience should fans expect from a VIP? Why do VIPs exist? Do fans want it? What makes a VIP experience worth it? Find out in this episode.  We encourage you to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313 Find Mike Mowery on Twitter and Instagram: @mikeoloopJoin Mike's webinar “Sixty Days To Signable” at signup.outerloopcoaching.comGet $30 your next order at ArtistFlags.com using the code: mentalflagThis podcast is part of the Jabberjaw Media Network. www.jabberjawmedia.com   Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike talk about how to properly launch your next music project...This is gonna be killer, so let’s get mental!Original Article: http://www.hypebot.com/hypebot/2018/05/ready-to-launch-your-next-music-project-do-these-4-things-first.html*Guest post on Hypebot by Dave Kusek1. What is the big-picture purpose of your project?2. What are your goals?3. Make an action plan4. When is the project actually finished?---------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike take some questions from one of our loyal listeners, Andrew, about what Labels and Managers are looking for. This is gonna be killer, so let’s get mental!-------------------Hi Blasko,I'm really enjoying the podcast so far, and I have a question for you:As a manager, what's most important to you when deciding to work with an artist?I'm probably like most people who listen to your show in that I'm an artist trying to build my band. I understand that a record label needs to consider whether a band has a following when signing them, but what do managers look for?Conversely, if an artist has multiple offers from prospective managers, what should the artist consider?Do you have any advice for an independent band, preparing to release an album in 2018?My band is just about finished tracking its new album. It's been almost two years in the making and I want to make sure we have a plan when it comes to putting it out. Do you have any advice? Sincerely,Andrew------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Networkwww.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Article: 5 Strategies That Guarantee SuccessAuthor: Johnny Dwinell https://musicclout.com/contents/article-353-5-strategies-that-guarantee-success.aspx?utm_source=Music+Clout&utm_campaign=1ce3bd5872-5_Strategies_That_Guarantee_Success2_21_2017&utm_medium=email&utm_term=0_4bb296eccb-1ce3bd5872-279502041  Mike and Blasko are back at it this week dropping music industry knowledge like you’ve never heard before! In the last episode the hosts discussed ways to kill a music career, now they’ll dig into ways to KEEP a music career with the following topics: Don’t Look In The Rear View Mirror:There is literally NOTHING you can do about the past, so spending 1 second of energy on it is an EPIC fail and a colossal waste of time.  The past is what got us here; our successes and failures are part of who we are so we have to embrace them.    Focus on What You HAVE Instead of What You Don’t Have:I promise the answers to all our future career questions and successes lies within the blessings we currently have, NOT in what we don’t have.  Any thoughts we entertain about what we don’t have is a cop out and quite damaging as it only sets up excuses to quit; negative thinking will never help us succeed.  You Can Only Control RIGHT NOW:The past is the past, the future is the future the ONLY thing you ever have control over in your life is RIGHT NOW.  Huge selling artists all had success and record sales LONG before they had record deals.  They went to the negotiating table with the majors that ultimately signed them with a ton of leverage.  How could they have achieved all the record sales and success they did BEFORE they got signed if they were sitting around saying, “if we just had a record deal so we could get paid, then we could be stars.”  They didn’t wait for anything.  Work:Work creates momentum.  We have to work.  When we are feeling really down about where you are there is literally no better remedy for the artistic blues than redoubling our efforts towards our careers.    Ignore the Haters:Especially the most powerful hater which is our own internal negative voice!  Again, listening to that voice or any other hater only leads to one result; an excuse to quit. I promise you for every reason you and your haters can create to predict your failure, I can find 10 people that overcame the same hardships and succeeded.  It’s all up to you; nobody else. ---Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
Here we are at Episode 60 over a year after episode 1. On that episode 1 we had no listeners, no comments on iTunes, no one writing us asking questions or sending messages of support. We had no sponsors and no guests. No one knew what this podcast was gonna be all about, nor did any of our listeners know that they should be listening to us. Over the course of the last 60 episodes we have delivered concise information, input, strategies and opinions about the music business for 30 minutes one day a week - consistently. I feel like what we have done with this show is a good example of how you should treat your band business. Just dive in. Just get started. Seth Godin is a master marketer and successful author. I won’t dig too into it, but we will post a link to his website in the show notes. In reference to a previous episode about mentors, Seth would definitely be one of mine. In a passive way of course, because I don’t know him, but I absorb his books, his blog and now his podcast. Today’s episode is inspired by one of his new episodes and directly relates to what we are talking about to all of you every week. Internally there is constant pressure to not begin. Not to take risks. There is a false narrative that if it’s not a grand slam then it’s a failure.A topic that I believe we have referenced but not specifically dived into is Kevin Kelly’s hypothesis of “1000 True Fans”. The theory here is that careers can be built and sustained with 1000 truly engaged and committed fans. When you think of the amount of people in the world, 1000 of them does not seem that daunting.A new theory to me that he touches on is called “The First 10”. The idea is that everyone knows 10 people. Share your song, album, band photo, t-shirt art, or whatever to 10 people. If they share it with more people then it will spread. If it doesn’t try a new set of 10 people. If it continues to not spread, then you are not ready. You need to go back to the drawing board. Rethink what you are trying to do and who you are trying to appeal to.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has you covered. www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Original Article: "Five trends for digital music marketing in 2018" by Music Ally.There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms – mailing lists, most obviously, and direct-to-fan sales be it on your own site or something like Bandcamp.But what are the trends around those three pillars? That’s something we think about a lot at Music Ally, particularly for our fortnightly Sandbox music-marketing reports, and that has influenced the programming for our upcoming Sandbox Summit conference in London. Here are five trends we’d pick out:1. Shifting responsibilities between managers and labels.2. YouTube throwing its weight behind artist marketing.3. Labels are bringing advertising in-house.4. Augmented Reality offers playful potential for artists.5. Flexibility is everything in the modern music-marketing campaign.----Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0.Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business.1. Major labels want radio hits. They want an easy sell, so unless you create music that can get on radio immediately, a major label won’t be interested. This is what they do and they do it well, so if that’s your goal, you must give them what they want.2. You must create on a regular basis. Fans have a very short attention span and need to be fed with new material constantly in order to stay at the forefront of their minds. What should you create? Anything and everything, from new original tunes to cover tunes, to electric versions to acoustic versions, to remixes to outtakes, to behind the scenes videos to lyric videos, and more. You may create it all at once, but release it on a consistent basis so you always have some fresh content available.3. YouTube and Facebook are the new radio. Nurture your following there and release on a consistent basis. It’s where the people you want to reach are discovering new music, at least for now.4. Growing your audience organically is best. Don’t expect your friends and family to spread the word, as they don’t count. If you can’t find an audience on your own merits, there’s something wrong with your music or your presentation. Find the problem, fix it, and try it again. The trick is finding that audience.5. First and foremost, it all starts with the song. If you can’t write a great song that appeals to even a small audience, none of the other things matter much.----Songwriting Collaborator – Do You Need One? https://found.ee/collaboratorWant more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hypebot article "19 Marketing Predictions From Music Industry Experts" by Ariel Hyatt of Cyber PR.Chris Robley –  DIY Musician Podcast: Pay For Social Media Ads & Boosts Without Bitterness. 2019 will be the year your AVERAGE independent musician starts budgeting for online advertising without feeling nauseous or bitter AF. Ryan Kairilla – Break The Business: Embrace Live Streaming. Embrace live streaming! Platforms like Twitch and Facebook Live are becoming very important platforms for musicians. Melissa Garcia - Collective Entertainment: Get Creative On Socials. Don’t be afraid to get creative with how you connect with your fans. Rick Barker – Rick Barker Music: Meet Your Fans Where They Want to Meet You. One of the biggest mistakes I see artists make is that they make it hard for fans to find them. Marcio Novelli – Bridge The Atlantic: Don’t quit your day job. Don’t quit your day job… But don’t give up on your dreams either. The old adage that it takes money to make money is almost always true, even in the music business.----Check out Finn McKenty's Punk Rock MBA Website and YouTube Channel. ----What’s the Difference Between the Producer, Engineer, and Mixer? https://found.ee/producerWant more insight? Check out Outerloop Coaching and kick-start your Music Career: outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 10% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hypebot article "5 Things You Should Share With Your Fans Besides Music" by Michael Hahn of LANDR.While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well. Today’s communication tools have broken down boundaries between audience and creator. It’s clear that sharing your music with your fans is the number one priority. But your community is looking for more than just tracks. They want the extra details that bring the sounds to life. Your music has a story, and it’s up to you to bring that story to your fans—it’s the part of speaking to your audience that’s more than just music. There’s tons of ways to tell the story around your sound. But to get you started here’s 5 useful ideas of what to share with your fans beyond your music. 1. Why you make music2. Your studio, gear and recording process 3. Your influences4. Other creative projects you’re into5. Other artists in your community ----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30.Support the Dan Rozenblum Family Fire Relief Fund here.Support The Kyle Pavone Foundation at KylePavoneFoundation.org.Design and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comWant more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com Email any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike dissect the Hypebot article ‘5 Myths of Making it in the Music Industry’ and chat about some music business myths that could be detrimental to your career. Tune in to hear what the dynamic duo has to say. This is gonna be killer, so let’s get mental!In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from. There are a few myths that I see bands still living by, despite any proof they actually work. Here they are:If your music is good enough, the labels/managers/festivals will find you. Labels want to see strong proof that you’re actually marketable (IE: you’ll make them money) before “taking a chance” on you, which means before they’re even remotely interested you need to have proven yourself through engaging social media pages, successful tours, fans that are willing to support you, etc. Once you’ve done all of that, then people start paying attention.I don’t need social media. Just saying that you know you’re not good at social media doesn’t make it ok. If you’re not good at it, either figure it out or hire someone to help you. I know this is tough to hear, but great music simply isn’t enough. Complaining about how it should be and neglecting the business side out of confusion or defiance won’t change that—it will only hurt your career. You can be totally DIY forever. At some point you have to stop saying “we don’t have any money” and start thinking “how do we come up with this money?” Because while you can DIY a lot of things for a long time with enough dedication, it’s eventually going to become unsustainable—especially if you don’t actually know how to do the thing that you’re trying to DIY. Your hustle should be 24/7. There is a LOT of value in having a strong work ethic, discipline, and the desire to hustle for your art, or anything else for that matter. In fact, I’d say it’s one of the most important pieces of becoming successful, is the ability to work through the tough times and have enough grit and passion that you can see past the sucky stage and to the light at the end of the tunnel. But there’s a myth in this industry that you must work 24/7 to reach your dreams, and what this so often does is not create success stories, but instead, create burnout. Suffice to say there’s a balance between hustling and working smart, and just running yourself into the ground.You can do it alone. Just knowing you’re surrounded by others who are there to help, and likewise, being someone who can help others in their time of need is what makes this industry so special. It can be so cutthroat out there, that having these little pockets of support can really make a huge difference, especially when you’re feeling lost or unclear on next steps. Having a support team, people who have your back, who want to see you succeed—it’s the most affirming feeling. People want to help you—so let them.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCMANAGEMENTAL for 15% off at www.rockabilia.com Want more industry insight? Outerloop Coaching’s got you covered, head over to www.outerloopcoaching.com.We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Looking for insight on the best way to self-release your music? Join Mike Mowery’s webinars Release It Right on July 22nd and Unleash It Right, which includes the Release It Right webinar on July 22nd PLUS an additional, advanced, class on July 29th. Learn the tips and tricks that has helped Mike launch independent releases onto the Billboard charts. Sign up now at www.outerloopcoaching.com and use the discount code MENTALPOD5! Here’s what former Outerloop Coaching students have had to say: "Mike showed me I still have so much to learn in this business. I would take back my 10+ years on college debt to pay for this course over and over again!"-"This is easily one of the smartest investments I've ever made in myself."-"Mike was an extremely knowledgeable instructor. I only wish I could spend 8 hours a day with him to gain even more!"    Learn more about your ad choices. Visit megaphone.fm/adchoices
Article: http://lefsetz.com/wordpress/2014/05/28/myths/ Author: Bob Lefsetz In the last episode we talked more about record labels and how to score that elusive “deal". This week we dig into some music business mythology. Blasko uncovered an article written by the ever so controversial Mr. Bob Lefsetz simply titled “Myths” on his Lefsetz Letter Blog. We discuss each point in detail from myth to reality.   Sales count.It’s no longer whether someone buys your album, but whether they listen to it, that’s the relevant metric that everybody seems to ignore as they trumpet irrelevant SoundScan numbers. Want to know if an act is truly happening, check their TICKET COUNTS! Social media builds careers.This would be like saying a baseball player’s statistics make him a star. No, it’s what he does on the field. Social media is a way for fans to stay in touch with their musical heroes. Music always has been and always will be the epicenter of any career. In other words, if you’re good enough, you don’t have to tweet, you don’t have to maintain a Facebook page, your fans will spread the word and keep you alive. But you must have your music on YouTube and streaming services, you’ve got to make it easy for people to access it and listen to it. Publicity sells tickets.If this was so, Miley Cyrus would sell out. But she doesn’t. And she’s gotten more press than anybody. It’d be like expecting Kim Kardashian to fill arenas. Terrestrial radio is forever.It is the dominant listening format, it’s still the best way to break a record. But if it’s so big and powerful, why can you not name the number one record? Record companies care about art.They only care about money, it’s a business, and if anybody tells you different, they’re lying. Google Glass is the future.It breaks the number one rule of fashion, it’s dorky! Wearables will play a part in the future, but they’ll be relatively hidden, accessories. Only the geeks at Google could miss this. In other words, give a nerd a billion dollars and he’s still a nerd. Selling out is cool.No, credibility is cool. Raising a ton of money on Kickstarter means anything other than the money.It’s not about money, but how many pledgers there are. And in most cases, especially music, the number of people ponying up is miniscule. They’ll support the artist, but they won’t help grow the artist’s reach/career. Sound quality counts.If it did, no one would be wearing Beats headphones. They sell because they’re a fashion item. By APPLE aligning with a laughable enterprise built on momentary hype they are squandering brand equity. Email your questions/comments to Blasko at askblasko@gmail.com Follow Blasko on Twitter and Instagram: @Blasko1313Follow Mike Mowery on Twitter and Instagram: @Mikeoloop Mike is opening his knowledge base of the business to aspiring musicians! Join his webinar “Sixty Days To Signable” available now at signup.outerloopcoaching.com   Use the code: mentalflag to get $30 off your next order at ArtistFlags.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Blasko and Mike check out a guest post on Revolver by Lamb of God frontman Randy Blythe on his top 5 tips for up-and-coming artists. This is gonna be killer, so let’s get mental!Original Article: https://www.revolvermag.com/music/lamb-god-singer-randy-blythes-top-5-tips-aspiring-rock-starsLamb of God frontman Randy Blythe is the anti-rock-star rock star, a salt-of-the-earth punk at heart who happens to front a world-famous metal band. And yet, in that capacity he excels — hence his reputation as one of the most captivating and ferocious frontman in heavy music. Considering his status within the scene, and the dues he has put in to get to that place, we asked Blythe to give us his top five pieces of advice for those about to rock.Get a college degree.Be nice to everyone.Treat your crew with respect.Don't trash the fucking dressing room at the venue.Don't blow your money on a bunch of stupid shit like drugs and alcohol if you can help it Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off at www.rockabilia.comBandzoogle makes it easy to build a stunning website for your music in minutes. Choose from hundreds of mobile-friendly themes, then customize your design and content in a few clicks with Bandzoogle’s easy visual editor. All the features you need for a professional website are already built-in, including:Tools to sell your music & merch commission-free, right on your websiteMailing list tools to grow your fan list and send newslettersIntegrations to pull in content from all of your online services like Twitter, Instagram, and SoundCloudAnd live support from their musician-friendly team 7 days a weekBandzoogle plans start at just $8.29/month and includes your own free custom domain name. Go to Bandzoogle.com to try it free for 30 days, and be sure to use the promo code “mental” to get 15% off the first year of your subscription. Bandzoogle: websites built for musicians, by musicians.Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.comWe want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In the last episode of ManageMental, Blasko and Mike chatted about ways to succeed in the music biz. That was a really great episode so check it out of ya haven’t already! This week they continue the conversation with ways to succeed in the music industry.This is gonna be killer, so let’s get mental!------------------------Original Article: https://www.berklee.edu/careers/essentialsofsuccess.htmlAuthor: Peter Spellman served as director of the Career Development Center at Berklee College of Music.TITLE: Five Essentials of Music Career SuccessMusic is too big a world for a one-size-fits-all model of music career success. Musicians' career paths are as unique as their individual fingerprints. Nevertheless, there are a few guidelines that I believe apply to anyone trying to make a living career out of their love of music. Here are five:Hone your talent and realize there is a place for you. Connect with as many people as you can because relationships drive music careers more that anything else, even talent. Accept the new powers in your corner and take responsibility for creating your own success. Understand that every business is becoming a "music business" and so musical opportunities are multiplying.Prepare to be versatile and to wear several hats initially, until your "brand" is established. ---------------------------------Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Find merch from your favorite bands and use PCJABBERJAW for 15% off atwww.rockabilia.com------------Want more industry insight? Outerloop Coaching has got you covered, head over to www.outerloopcoaching.com ------------We want to hear from you so please don’t hesitate to email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices
 Reference Article: https://bandzoogle.com/blog/social-media-marketing-for-musicians-how-to-get-more-fans-on-instagramMike and Blasko tackle basic marketing strategies on Instagram for musicians. Follow along as they go through each point with real world examples and in-depth details so you can make your own account stand out from the crowd. Pick a Username Pick something easy and predictable. All of your social media handles should make sense together. Don’t add numbers, symbols, or underscores if you don’t need to.Get a Decent Profile PhotoInstagram profile photos are relatively small and users can’t click on them to blow them up. Use a profile picture that is easy to see on a standard-size phone. Use a band logo or photo that is clear and easy to make out. Leave a Bio that Makes an Impression Your bio can only be 150 characters - almost the same length as a tweet. Write something that leaves an impression. You don’t have to take up the whole space either. Website Link With a social platform like Instagram, it can often be hard to explain what you do through a photo. People will see snapshots of your life, but they won’t necessarily get a well-rounded idea of what you do for a living or who you/your band are. This is why a link is so important. Give people a way to find out more about you. It will most definitely enhance their appreciation of your photo posts. Email any questions or comments to askblasko@gmail.comFind Blasko on Twitter and Instagram: @blasko1313Find Mike Mowery on Twitter and Instagram: @mikeoloopWant to get your band to the top of the charts with your next album release? Sign up for Mike Mowery’s “Release It Right” and “Unleash It Right” webinars at signup.outerloopcoaching.comManageMental is part of the Jabberjaw Media Network. www.jabberjawmedia.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
Managemental Podcast - Episode 1 - "Welcome to 2017 - Music Business Predictions”   Welcome to the debut episode of the Manage Mental podcast. A weekly discussion on hot topics in the music biz for the up and comers, the brand newbies, the beginners and aspiring rock stars of tomorrow.  Let us help you uncover some of the mystery that is this competitive business of rock and roll.   Hosted Mr. Blasko (www.mercenarymanagement.com) & Mr. Mike Mowery (www.outerloopmanagement.com)   Today we cover the Digital Music News article written by Paul Resnikoff - 12 Things That Won’t Happen In 2017 (My Music Industry Anti-Predictions).    We don’t cover all 12 but pick the ones we find relevant to discuss.    http://www.digitalmusicnews.com/2016/12/19/music-industry-anti-predictions/   1. Wireless headphones won’t take over the world (yet).   2. Apple won’t close its iTunes download store (yet).   3. Streaming music won’t reach 250 million paying subscribers. (Currently at 100 million.)   4. The Grammys will not be spectacular.   5. ‘Spotify screws artists!’ will finally die.   6. The music industry won’t change YouTube. (artists don’t want another losing war against technology (right or wrong).   Which means YouTube is all about exposure and micro-penny payments, in 2017 and beyond.)   7. Vinyl won’t disappoint.   8. Streaming will grow; the number of streaming companies won’t.   9. Blasko’s prediction - Someone will acquire and resurrect Metal Hammer and Classic Rock mags.   10. Mike’s prediction - 2017 is the year of the podcast for the music industry.   We encourage you to send in any questions / comments you may have for us and the podcast and you can email me at AskBlasko@Gmail.com.   Follow Blasko on Twitter and Instagram: @Blasko1313 Follow Mike Mowery on Twitter and Instagram: @mikeoloop   Get Mike’s "Music Management Primer - The Business of Being an Artist” at OuterloopCoaching.com  Learn more about your ad choices. Visit megaphone.fm/adchoices
Hypebot article "5 Ways to Deal with Rejections in the Music Industry" by Alice Berg.Beatles were rejected by Decca in 1962; Lady Gaga was kicked out by Island Def Jam Records after only three months, Beethoven was called “hopeless compositor” by his teacher. "American Idol" has rejected Colbie Caillat, Hillary Scott, Bebe Rexha and many others. As you can see, producers make huge mistakes sometimes. However, there is no possibility to promote every singer or music band – some have to be rejected.   If you feel you have been treated unfairly, there’s no reason to stress about it as well. All you need to do is to learn how to deal with those refusals and find the motivation to go on trying even when dealing with constant rejection. Here we discuss 5 simple steps that help to overcome the failure and grab the needed inspiration.1. Don’t Take It Personally2. Work on Your Mistakes3. Be Confident and Persistent4. Reflect on Your Music and Ask for More Comments5. Music Failures: Use That Rejection as a ToolAll things considered, keep doing what you love as it is the most valuable thing ever. Don’t lose that passion that made you fall in love with music and start writing or performing songs. Keep it fun driving engagement with new songs! Remember that competition in the music industry shouldn’t have a big influence on you as an artist. Almost every music legend has faced dozens of rejections on the way towards worldwide fame. Grab inspiration from them and go on working on your masterpieces.----Use coupon code MENTALPOD20 to get $20 off any Outerloop Coaching course - including Breaking In for Musicians and Breaking In For Non-Musicians regularly priced at $21. That's only ONE DOLLAR for either of these great courses. This coupon is only valid until December 31, 2018 so act fast!  Pick up Release It Right for less than $50. Pick up Connected for less than $30. outerloopcoaching.comDesign and launch your band's website in minutes. Use code MENTAL for 15% off your first year of website hosting at Bandzoogle.com.Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.comEmail any questions or comments for the podcast to askblasko@gmail.comJoin the ManageMental Group on Facebook here!Follow Blasko on Twitter/IG: @blasko1313Follow Mike Mowery on Twitter/IG: @mikeoloopCheck out Blasko’s Spotify Playlist here volumeforever.comManageMental is part of the Jabberjaw Media Podcast Network. www.jabberjawmedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Podcast Details

Started
Dec 15th, 2016
Latest Episode
Aug 14th, 2019
Release Period
Weekly
No. of Episodes
125
Avg. Episode Length
34 minutes
Explicit
No
Order
Episodic

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