How To Get Your Song On A Spotify Playlist by Ari Herstand: https://www.digitalmusicnews.com/2017/06/21/spotify-playlists/

Welcome to another week of the ManageMental podcast with Blasko and Mike Mowery. In this episode the hosts tackle details every artist needs to understand about Spotify before trying to get on a Spotify Playlist. From the article:Streams are not equivalent to downloads or sales. When someone bought a song or an album it was because they were a fan of that song or artist. Fandom came first, typically, and purchasing came second. Now, streaming comes first, fandom comes second. “Consumer consumption no longer means fandom. It’s not hard to stream a song. And it’s not hard for a lot of people to stream a song [from] a popular playlist. That doesn’t mean that you have millions of fans- it means you have millions of people who happen to hear your song. Who knows if they even dug it. So that all being said, how do songs get into playlists? How can you get your songs into playlists? Well, there are a few ways to go about this.First, you have to understand what kinds of playlists exist. There are 3 kinds of playlists on Spotify:1) Spotify Curated Playlists

 The first category is something everyone is familiar with. These are the playlists “Created by Spotify.”2) User Curated Playlists

 The second category are playlists created by users of Spotify (yes, anyone can create a playlist) or a company, blog, label, org, what have you3) Algorithmically Generated Playlists

 And the third category are not human generated at all. These are the Discover Weekly, Daily Mix (which are actually customized per user) and Fresh Finds – which is generated based on tastemaker accounts.Open SpotifyIn the search bar type in your genre. In this example I typed in Death Metal. Scroll down to PlaylistsFind a playlist with a lot of followers. In this instance I found “Best of Melodic Death Metal” that has 7500 followers. Click on the creator. Make sure it’s not Spotify. If their profile photo looks like it might be a Facebook profile photo you are on the right track. Copy and paste his name into the face book browser. You should be able to match the photo. If they are on Facebook, and most Spotify users are, then open their account. Direct message them. Using tactics from the last episode compliment their playlist and their taste in music etc. Build a relationship. Offer to pay to be added if necessary. Spotify publicly shuns payola but they are too large to police every playlist and independent curator.  Mentioned by Mowery: Lefsetz Letter - Comparing Mediabase Charts  http://lefsetz.com/wordpress/2017/08/11/comparing-mediabase-charts/

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