How to be persuasive - it's something we all want to do at some point, and the key to doing well is being persuasive in an authentic way. In this episode you'll learn exactly how one of our B-School scholarship winners persuaded me in a totally authentic way to give her a free seat to B-School, even though she was up against over 400 other entries! https://www.marieforleo.com/2012/07/how-to-be-persuasive/ If you want to persuade people in a genuine & authentic way, you must lead with your heart. @MarieForleo