How to Speak ABM: Episode 2 – The Data Imperative

Released Thursday, 8th October 2020

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How to Speak ABM: Episode 2 – The Data Imperative

Thursday, 8th October 2020

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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.

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Resources:

Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
Marketing Intelligence Report - https://sfdc.co/bu3LHs
A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

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The Marketing Cloudcast

The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.

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