How to Speak ABM: Episode 5 – Three’s Company
Released Tuesday, 3rd November 2020
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How to Speak ABM: Episode 5 – Three’s Company
How to Speak ABM: Episode 5 – Three’s Company
Tuesday, 3rd November 2020
Good episode? Give it some love!
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Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.
Guests:
- Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
- Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
- Cinzia Bazzo - National Vice President Retail Canada, Salesforce
Resources:
- Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
- BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
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The Marketing Cloudcast
The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.Join Podchaser to...
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