You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Resources: 

• Aetna Advice: https://youtu.be/Q5tOnF-_0qo
• No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
• No-Code Preference Center PDF: https://sforce.co/2EUzpCB