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The Marketing Guide

A weekly podcast
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Best Episodes of The Marketing Guide

Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens. You can nearly feel the tumbleweeds drifting across your p
This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. wh
Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.What’s included in this class:Tackling your M
There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.We've all seen those posts "the new algorithm" and how saves are the new likes etc Instagram is shedding more light on how t
In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks u
This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.Richard is an absolute genius when it comes to using Facebook for business a
In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following: The one thing that Wendy did when covid hit and weddings were cancelled that had a majo
In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.In this episode we cover:What exactly Is Facebook Bu
Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for. I'm sharing 20 different ideas for Reels you can create today, sha
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes w
In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with th
Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes.  In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special of
There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature?
Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagra
We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage. Change doesn't have to be a bad thing, however and in this episo
We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.But how do you do this for a small business or brand and can you DIY it?In this wee
Warren Buffet once famously said, "By far the best investment you can make is in yourself." As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to
In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right
In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.Building trust doesn't have to be that hard. In this
What you will learn in this episode:What is Pinterest?Why Pinterest Is So ImportantPinterest for BusinessGetting Started with Pinterest for Business: The BasicsWhat are Pins?Build a PinHow to save a pin you find on PinterestPinterest Search. Pi
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful str
This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business. Mindset work is really important when you are trying to grow and can help you achieve your
With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you?In this episode we cover: Personal Instagram Profile Features:Instagram Business Profile FeaturesInstagram Creator Profile
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