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Episode from the podcastThe Marketing Guide

#63 - Content Marketing Made Easy: A Beginners Guide

Released Monday, 19th July 2021
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If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped. 
we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.

what you will learn in this episode:
  • what is content marketing
  • why it matters - how it can help you increase sales, build relationships and trust
  • how it works
  • the buyer's journey - how you can use content marketing at every stage of the journey
  • Your content marketing strategy - your five-step approach to content marketing

Links from the show:

pisode 41 -The Buyer’s Journey on Instagram
Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/
Episode 19 -How to easily create a lead magnet
Episode 23 - Step-by-step guide to defining your Ideal Customer Avatar

Flodesk (see my aff link)
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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

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