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The Marketing Guide

A weekly podcast
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Episodes of The Marketing Guide

We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage. Change doesn't have to be a bad thing, however and in this episo
We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.But how do you do this for a small business or brand and can you DIY it?In this wee
Warren Buffet once famously said, "By far the best investment you can make is in yourself." As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to
In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right
This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales. wh
In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services.Building trust doesn't have to be that hard. In this
What you will learn in this episode:What is Pinterest?Why Pinterest Is So ImportantPinterest for BusinessGetting Started with Pinterest for Business: The BasicsWhat are Pins?Build a PinHow to save a pin you find on PinterestPinterest Search. Pi
The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful str
This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business. Mindset work is really important when you are trying to grow and can help you achieve your
With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you?In this episode we cover: Personal Instagram Profile Features:Instagram Business Profile FeaturesInstagram Creator Profile
How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your
We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses. we've covered l
If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your aud
Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business.What’s included in this class:Tackling your M
There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.We've all seen those posts "the new algorithm" and how saves are the new likes etc Instagram is shedding more light on how t
Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you
In this episode, I talk honestly about the dark side of social media and how it can create brain fog, anxiety and overwhelm.  I talk about how social media is affecting me at the moment, what I am doing to change it and how I am going to use so
In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks u
Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for. I'm sharing 20 different ideas for Reels you can create today, sha
This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing.Richard is an absolute genius when it comes to using Facebook for business a
In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following: The one thing that Wendy did when covid hit and weddings were cancelled that had a majo
In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business.In this episode we cover:What exactly Is Facebook Bu
Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to p
Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your
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