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The Marketing Moxie Podcast

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Marketing Moxie is all about getting down and dirty on all things marketing for entrepreneurs. Maggie Patterson takes a practical, no holds barred approach to helping you take action.

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Recent Episodes

MM131: Jen Berson: Generating PR for Your Business
PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode131. Items Discussed in this Episode: If we’re new to PR, Jen recommends where we should get started Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch Make sure you follow up on your pitches, it can get lost in the shuffle of email Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the time is right Jen shares some of the untapped media opportunities that are out there for entrepreneurs People are paying a lot of attention to videos right now, Jen shares some ways you can use this to share your message to a larger audience and how to do it right We talk about pitching and the best way to make sure our pitches are not immediately moved to the trash folder You may have a great pitch for one outlet that would be totally wrong for another; make sure you’re reading their articles to align your message with theirs Should we send a press release? Jen gives us her position Crafting targeted pitches or having someone do it for you is the way to truly get your message and your brand out there Top 3 Takeaways for this Episode: Jen shares how to start smaller and then build that into bigger opportunities, including local media if you’d like bigger TV appearances. Do your homework before you pitch. Get to know what they’ve written about, the topics they cover and more. Then, connect with them via social media before you pitch. Keep your pitches short to keep them out of the trash folder, and get comfy with following up. No answer doesn’t mean no! Links for this Episode: Jeneration Entrepreneurs Group on Facebook Jeneration PR Link to Inside Scoop Podcast on iTunes Link to Free Scoop Insiders Facebook Group
MM130: The Straight Truth on Your Services Business
If there’s a single thing I’ve learned, it’s that the Marketing Moxie listeners care about growing their business - and doing it in a way that’s not sleazy or has them selling out. Today I’m doing a solo show where I level with you about how you’re unlikely to make ALL the money while working an hour/day or frolicking on the beach. Show notes with key points and links for this episode available at www.maggiepatterson.com/episode130. Items Discussed in this Episode: When it comes to earning a services based business, your revenue is one of your burning issues: you need it to grow the way you want to grow and serve your clients the way you want There’s a lack of truth telling and a lot of claims out there about how people are earning the money they are in their business I want to level with you: because we are all selling, we lose touch with being of service and with having a soul I break down my 3 favorite mistakes, lies and myths with running a services-based business You need a proven process and reputation to start earning passive income: I explain the why and how The fastest path to cash will always be working with clients; you have to do the work Results matter, people need to know you can deliver. Anyone who tells you that you can earn money in your sleep or from the beach are not giving you the truth You can build a successful online business without an email list, I explain the why and how The days of ‘follow these 5 steps to cash’ or ‘here’s how to get to 6 figures’ are over; it is irrelevant and nonsense (maybe it’s not over, but I’m o-v-e-r it) If you are running a services-based business for the money, go get a 9 to 5; the best way to get the results and get paid is by playing to your strengths and by doing the work Links for this Episode: Heart & Hustle FREE Challenge (Starts 4/25) Inside Scoop Episode 2 Link to Inside Scoop Podcast on iTunes Link to Free Scoop Insiders Facebook Group
MM129: Kamila Gornia: Grow Your Email List with Facebook Ads
Do Facebook ads feel like a financial sinkhole? Do you want to throw your laptop out the window because you’re frustrated as all get out? This episode’s guest Kamila Gornia is going to help us get smart and strategic with our ads so you can use them in a way that’s productive and profitable. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode129. Items Discussed in this Episode: Kamila shares the number one mistake we tend to make with Facebook ads When running an ad, you have to make sure it’s in line with your overall goal for your company There’s a lot of things to have in place before actually running an ad, Kamila breaks it down for us Kamila shares some of the reasons your ad may not be converting; it’s not just about having the ad You can have a really high click-through rate, but it’s not actually converting. The goal is to gain clients, not to just have a high click-through rate If you work with everything together: landing page, ads, your offer, your timing, etc. then you can get to the bottom of what’s working and what’s not Kamila gives her power tip for getting the most out of our FB ad money Find something that’s converting really well and use that until it stops working: Kamila explains why this is important Kamila shares how and when to scale your ad campaign Holding a webinar and then a launch is no longer enough, you have to have a concrete sequence to get the results you want and ads can help Kamila explains how and why to not take it personally when things don’t go well with your ads Kamila shares what the good times to run ads are depending on your business Kamila shares what we should think about and what we should know before we outsource our FB ad management [clickToTweet tweet="FB ads making you nuts? Listen to this - @kamilagornia @magspatterson break it all down -" quote="FB ads making you nuts? Listen to this - @kamilagornia @magspatterson break it all down -"] Top 3 Takeaways from this Episode: Ads aren’t just about the ads. Get organized with an offer your audience wants and a landing page that converts. It’s easy to think FB ads are a ATM, when they only work if you’ve got everything else handled. Get ready to experiment. This is not a cookie cutter thing, every campaign, every offer, every business will perform differently. Be okay with failing and tweaking as you go. Before you decide you’re going to hand off FB ads, get super clear on what’s involved, why you should or shouldn’t do it. Also, remember, costs don’t include your ad budget! Links for this Episode: Kamila’s Site Kamila’s FB Ads Course Link to Free Scoop Insiders Facebook Group
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Podcast Details
Started
Aug 19th, 2014
Latest Episode
May 3rd, 2016
Release Period
Weekly
No. of Episodes
100
Avg. Episode Length
17 minutes
Explicit
No

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