What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are alway

Purpose in marketing

Sep 1st, 2023 17m 43s

Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the b

What questions do we hear most in new client pitch meetings (and how do we respond)?

Aug 14th, 2023 13m 56s

As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client

What can you expect from The Marketing PodCAST?

Aug 7th, 2023 4m 37s

The Marketing PodCAST returns with a new weekly format – who are we and why should you listen and subscribe? Each week, we'll be joined by guests, including our own wonderful B2B marketing experts to discuss hot topics, useful tips and the late

Trailer

Trailer - Our new weekly podcast

Jul 25th, 2023 25s

Some say the best things come to those who wait but you won't have to - our new weekly podcast will feature the latest updates from our agency, along with discussions about the latest news, reviews and opinions on our weekly podcast.

How to develop a leading brand by building great teams: a conversation with Glenn Smith

Jan 19th, 2021 20m 57s

Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture pla

Building trust through digital marketing - a conversation with Jason Riseborough

Dec 8th, 2020 27m 53s

The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod found

The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses

Nov 3rd, 2020 22m 25s

The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and

How B2B logistics company GEFCO have adapted marketing strategies during Covid-19

Jul 27th, 2020 11m 2s

Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s me

B2B marketing - making plans when the future is unknown

Jun 17th, 2020 17m 29s

The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too).In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams ca

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