Welcome to Maximum Impact Episode 9 with Daniel Burrus - Keynote Speaker,Business Strategist, Global Futurist and New York Times and TheWall Street Journal Best selling author. We discuss how to see theInvisible and Do the Impossible.

I came across Daniel on LinkedIn. He writes some of the bestarticles I’ve ever read and has nearly 800,000 followers! Irecently read his New York Times and The Wall Street Journal Bestselling book Flash Foresight and I was blown away. I often talk oftesting assumptions with fake products and ads before jumping inand investing time and money into a product to assess marketinterest but he dials things back ever earlier in the process. Heanalyzes trends, categorizes them as hard trends and soft trendsand has developed a scientific systematic approach to problemsolving and building companies.

We had a great chat and at times, it may have sounded like I waspitching his stuff. To be very clear, I was not paid to do thispodcast or any other podcast - I just think he's come up with anamazing framework and strategy that is in sharp contrast with the“throw spaghetti on the wall and see what sticks” guess work. Thatnot to say that failure isn’t part of the process but I’m convincedDaniel’s approach will increase the probability of success by atleast 10x.

One last thing - there was a bit of a delay in the line andthere were a few occasions where I interrupted Daniel and thatwasn’t intentional. I hop you enjoy our conversation!

http://www.burrus.com/