**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email [email protected] to drop Dan and Dara a message directly.**

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Quote of the episode from Rick: "It's good for us to realise Google Analytics makes them no money right. It all serves to get people in on the ad network, and that kind of conflicts with the privacy thing"

Quote of the episode from Dan: "One of my nerdy pastimes is to go onto a website and see if their cookie banner even works, because everyone's got a cookie banner now"

Quote of the episode from Dara: "If we just started from fresh today and we had no knowledge of what was there before, we'd probably find a way and we'd work quite comfortably within the legislation"

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This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance. Rick helps them understand all the buzz arougn the recent 'GA is illegal' news and how (or if) GA4 can help address anything.

Check out Rick over at Data to Value https://bit.ly/3Bmxwbm, Twitter https://bit.ly/3Uhxquy and LinkedIn https://bit.ly/3S3EusA.

And make sure you listen to Rick's podcast Life After GDPR (after ours of course ;) ) - https://bit.ly/3qJccrU.

Have a read through the "Q&A on the CNIL's formal notices concerning the use of Google Analytics" with links to all the CNIL pages on GDPR-compliant tools and how GA might be compliant with the use of server-side GTM - https://bit.ly/3UgBtXZ.

Since the recording of this podcast, Rick published his article on "Fight, Flight or Freeze: Will you (continue) to use Google Analytics 4?" which is well worth a read - https://bit.ly/3S3jIta.

In other news, Dan gets his Trek on, Dara goes mountaineering and Rick enjoys his creature comforts!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like waht we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value) appeared first on Measurelab.