News Editor at Courier Media, Karis Hustad, discusses the inspiring small business stories they commission for the magazine and weekly newsletter. She shares the importance of authenticity, quality, and clearly explaining the 'why' behind pitch

The Media Insider - Alan Rusbridger, Editor at Prospect

Oct 20th, 2022 26m 28s

Editor at Prospect Magazine, Alan Rusbridger, shares the regular formats for the monthly print and digital publication and what makes the cut for an ‘intellectually stimulating’ read. From short-form profiles at the front; to long-reads with a

The Media Insider - Eleanor Warnock, Deputy Editor at Sifted

Sep 12th, 2022 29m 33s

Deputy Editor at Sifted, Eleanor Warnock, discusses what she looks for in a pitch when commissioning for the 100k-users-a-month publication serving startups. She gives the inside scoop on the high level leader section ‘Brunch with Sifted’, what

The Media Insider - Orianna Rosa Royle, Senior Reporter at Management Today

Aug 9th, 2022 24m 30s

Senior reporter at Management Today, Orianna Rosa Royle discusses what makes a story for the 80k-users-a-month publication. CEO interviews are the most common format but what makes the cut? For a journalist who gets ‘an email pitch a minute’ Or

The Media Insider - Natasha Wynarczyk Senior Features Writer at The Daily Mirror

Jun 16th, 2022 23m 18s

Senior Features Writer at The Daily Mirror, Natasha Wynarczyk, discusses how a pitch from a PR or member of the public turns into coverage and why you should never pitch via social media. Print is certainly not dead and Natasha reminds us of th

The Media Insider - Francesca Cassidy, Deputy Editor of Raconteur

Apr 11th, 2022 22m 3s

Francesca Cassidy, deputy editor of Raconteur, discusses exciting new online content, including regular series such as “How I Became A….” and how PRs or businesses can tailor their pitches for Raconteur’s formats. Plus the hunt for diverse jour

The Media Insider - Cheryl Cole, Editor of DiversityQ Magazine

Dec 6th, 2021 19m 5s

Cheryl Cole is the Editor of DiversityQ Magazine, a publication giving advice to businesses on diversity, inclusion, and equality in the workplace. Cheryl talks us through their story formats including why they love opinion pieces and thought l

The Media Insider - Zena Alkayat, Founder of Bloom Magazine

Nov 8th, 2021 19m 29s

Zena Alkayat is founder of Bloom Magazine, a publication about gardening and nature with a modern angle. Zena shares her tips on how to pitch a story including how to differentiate passion from expertise, why 'the story' is always the most impo

The Media Insider - Metro blogs editor Jess Austin

Oct 11th, 2021 21m 57s

Jess Austin is Communities Editor for Metro online, commissioning Metro blogs and first person pieces. She discusses what the editorial team look for, why using fresh writers is so exciting, and, how to pitch to their regular series such as 'wh

The Media Insider - Editor of It‘s Freezing in LA, Martha Dillon

Sep 6th, 2021 20m 33s

Martha Dillon, editor of It’s Freezing in LA, a publication covering environmental issues, gives us pitching tips for PRs and freelance writers. She discusses different feature formats for the magazine, why she’s on the lookout for young writer

The Media Insider - Lifestyle Editor for Telegraph Magazine, Lucy Dunn

Aug 2nd, 2021 25m 24s

Lucy Dunn, lifestyle editor, of Telegraph Magazine talks about the new editorial approach since The Telegraph went digital-first, why journalists are going 'below the line', the resurgence of long-reads and what's needed from PRs and journalist

The Media Insider - The London Writers Salon, Parul Bavishi & Matt Trinetti

Jul 5th, 2021 28m 30s

The founders of The London Writers Salon discuss the different roles of editors at book publishers, the pros and cons of traditional publishing versus self-publishing, new ways for writers to promote their work and how to pursue a creative care

The Media Insider - Sr. Beauty and Fashion Editor of Hello Giggles, Pia Velasco

Jun 1st, 2021 28m 5s

Pia Velasco, Senior Beauty and Fashion editor of Hello Giggles, discusses the regular features, reviews and pages of the beauty pages. Plus, how she sifts through 500 PR emails a day, the phrases that make her hit delete, the hot trends edit

The Media Insider - Literary agent, Andrew Lownie discusses how to pitch your book to an agent

May 4th, 2021 29m 45s

Literary agent Andrew Lownie gives his advice on pitching a book to an agent, including what to put in a one page pitch, what the trends are in publishing, what he looks for in a writer and some of the common fails of pitching.

The Media Insider - Editor of Huck Magazine, Niall Flynn discusses how to pitch a story to the editorial team

Mar 29th, 2021 24m 24s

Huck covers everything from adventure sport to music to photography to politics and activism, all through the lens of individualism.With an audience of half a million a month, split between UK and US, Niall, like many editors, gets 100s of pi

The Media Insider: UK Commissioning Editor of Business Insider, Jack Sommers, discusses how to pitch different types of stories

Feb 22nd, 2021 29m 41s

Jack Sommers from Insider (the new name for Business Insider) reveals when to pitch to an editor and when to pitch to a reporter; what makes a 'list' piece; the importance of specifics in a media pitch; and why Business Insider will now be know

The Media Insider: Episode 14 - Founder and editor of Lucana Voices on getting real-life stories into the media, and why editors should always reply to pitches

Sep 17th, 2020 24m 54s

Punteha van Terheyden has been writing and editing true-life stories for 12 years on women's magazines such as Take a Break.She set up her own platform, Lacuna Voices, to give a home to the stories the traditional media won't take. In this epi

The Media Insider: Episode 13 - Commissioning editor of multiple digital titles talks about how branded content is commissioned and opportunities for PRs and freelance writers

Aug 17th, 2020 28m 4s

What is 'branded journalism', and how does the content get commissioned? Are there still opportunities for PRs and writers to pitch? This month's guest is Cate Sevilla, who has held editorial roles on various national digital titles such as Buz

The Media Insider: Episode 12 - Managing Editor of Grit Daily

Jul 6th, 2020 26m 48s

Stewart Rogers is managing editor of Grit Daily. He shares his advice on good and bad pitches, including how much lead time is needed, how to suggest an 'exclusive' and the damaging fallout that can happen when PRs use mailing lists to contact

The Media Insider: Episode 11 - Commissioning Editor of Chat, Woman's Own and Woman Magazine

Jun 1st, 2020 33m 33s

How can you get a story into some of the most popular women's magazines? The different sections in Chat, Woman and Woman's Own include 'From the Heart', 'Letter's To', 'Shock Reads', 'The Moment I Knew,' 'Call That Justice,' 'Don't Tell me I Ca

The Media Insider: Episode 10 - Editor of Real Leaders Magazine, Grant Schreiber

Apr 13th, 2020 23m 56s

Real Leaders is a global print and digital publication focussing on leadership towards sustainable goals, with 140k+ readers for the print and digital edition combined.Grant shares the pillars that it bases its content on, what he's looking fo

The Media Insider: Episode 9 - Group Editor of IDG's B2B titles including TechWorld, on what makes good content

Mar 16th, 2020 24m 47s

Scott Carey oversees stories on ComputerWorld, TechWorld, CIO and more with an audience of up to 3 million page views a month.In this episode he shares exactly what he's looking for in a story for their different audiences, how to pique the in

The Media Insider: Episode 8 - Raconteur editor Benjamin Chiou walks us through the content of the business publication and how you can make your media pitch stand out

Feb 17th, 2020 28m 14s

Benjamin Chiou, Editor of Raconteur, the business pull-out in The Times, says he receives more pitches from PRs than ever. Why is there more PR noise and what can you put in your pitches to stand out? Plus, how he's looking for new and diverse

The Media Insider: Episode 7 - Editorial Director of Bonhill Media Group discusses what makes a 'thought leadership' article and how to pitch

Jan 10th, 2020 25m 57s

Content for a B2B title is totally different to the consumer media. How you pitch stories should also be different. Lawrence Gosling edits titles like smallbusiness.co.uk and Information Age. He shares insights into story planning, why clickbai

The Media Insider: Episode 6 - IndyLife deputy editor Sophie Gallagher shares insights from a national features desk in the digital journalism era

Dec 12th, 2019 26m 9s

Sophie Gallagher is deputy editor of Indy Life - the lifestyle section of independent.co.uk, which has more than 90 million visits per month.Her section covers health, travel, food, dating and more. She shares how the section is made up, when