The Media Odyssey
The Media OdysseyEpisodes
Episodes of The Media Odyssey
Mark All
Mar 13th, 2025
HOW IS BUNDLING RESHAPING MEDIA TODAY?In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning...
Mar 6th, 2025
WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it har...
Feb 27th, 2025
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the grow...
Feb 20th, 2025
DISNEY, GOOGLE & SPOTIFY, OH MYMarion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround. TMO listeners receive a 100£ discount when they regis...
Feb 13th, 2025
FLY, EAGLES FLY!After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into t...
Feb 6th, 2025
BROADCASTERS x YOUTUBE In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. ...
Jan 30th, 2025
TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your ticket to the show TODAY!In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownershi...
Jan 23rd, 2025
Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING? Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and im...
Jan 16th, 2025
2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the ...
Jan 14th, 2025
Martha & Mergers & Media, Oh My! From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES. WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryAInterested in sponsorship? https://forms.gle/2LCW...
Jan 9th, 2025
Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT? This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From...
Jan 2nd, 2025
In the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the...
Dec 10th, 2024
Announcing The Media Odyssey, a podcast with Evan Shapiro & Marion Ranchet. Each week, two of media’s most influential thinkers take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey.The Media Odyssey debuts on January 2nd, 20...
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