There’s no secret that, in today’s business climate, innovation is the only way companies can maintain an advantage over their competitors. No matter the field or industry you position yourself in, if you manage to create extra value for your company and the customers your company serves, you are almost undoubtedly destined for success.

But, in order to achieve this holy grail and transform your organization into an innovating engine, you first need to learn to listen to your customers and your employees and understand the role they play in helping you identify real problems and the right solutions for those problems.

Today’s guest on “The Melting Pot” is Ben M. Bensaou, professor and former Dean of Executive Education at INSEAD and business innovation thought leader. In his book, “Built to Innovate- Essential Practices to Wire Innovation Into Your Company's DNA”, Ben shares the proven system for building relentless innovation and culture that he discovered while researching companies from all over the world. 

We talk about all of his findings and the skills he thinks are required to create that perfect innovating culture, so make sure to download and listen to this fascinating episode!

In today’s episode:

Solutions for businesses that struggle with innovation

Listen to your customer- they hold the key to discovering the weaknesses in your business

Three skills you need to develop in order to create the perfect exchange of information between you and your clients (or potential clients)

The importance of middle managers

How to identify real problems that need solving

Improve your ability to spot and develop good ideas for your business

Links:

Website - Built to Innovate

Linkedin- Ben M. Bensaou

Twitter- BenBensaou

Blog- Built to Innovate by Ben M. Bensaou

Biography & Publications- Ben M. Bensaou

Ben’s book- Built to Innovate- Essential Practices to Wire Innovation Into Your Company's DNA

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Mentions:

We Solve- an inclusive community engagement platform for companies and organizations that Co-create sustainable and lasting solutions together.

Kordsa- develops reinforcement technologies for the tires of automobiles, airplanes, motorcycles, agricultural and industrial vehicles.

Fiskars- a Finnish group company; its products are related to the home, outdoor activities, interior decoration and table setting.

Allianz Insurance- the largest general insurer in the UK, offering a range of personal and commercial insurance solutions for their customers.

W.L Gore & Associates- an American multinational manufacturing company specializing in products derived from fluoropolymers; it is best known as the developer of waterproof, breathable Gore-Tex fabrics

Book recommendations: