Have you ever wondered what the main differences are between B2B memberships and B2C memberships?
When it comes to membership sites, most of the strategies that we talk about on the podcast and inside the Membership Academy can be applied to pretty much any niche or market.
But, there are a few key differences to look out for between a B2B membership and a B2C membership. These differences are important because they can potentially impact how you approach your strategy, marketing, and even your mindset when it comes to your membership site.
Dive into this episode of The Membership Guys Podcast to hear what those key differences are and how you can use that knowledge to plan your membership content accordingly.
Episode Summary:
Key Quotes:
“The scale of how important your membership is and how much of an impact it can make is usually going to be far broader with a B2C membership.”
“While there is no one size fits all approach to pricing and there’s certainly not a set industry average, you'll often find in terms of monthly payments, that a B2C membership will fall somewhere between $15 to maybe $35, or $40. Whereas B2B memberships usually around the $30 to $60 mark.”
“It’s down to you to find ways that you can deliver value and deliver results without demanding a lot of your members time, you need to make it convenient for them to use your membership.”
We really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.
We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!
Finally, don't forget to subscribe to the podcast in iTunes to make sure that you never miss an episode.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More