In the past TEN years (oh my goodness, y'all), I've filled thousands of custom and personalized orders – and I've learned a ton! It's a whole different ball game to do that kind of work than it is to batch produce something and ship it once it's ordered, as I am sure you can imagine. That sort of work has a it’s own set of pros, cons, challenges and nuances, too.

If you are considering offering custom work or personalization in your product line, I hope the insights I'm sharing from my experience will be valuable to you in making that decision and having some foresight to work with as you go.

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