In this episode, we speak to Tony Loyd , a leadership development expert. He empowers aspiring changemakers to grow a business with a social mission rapidly.

His Purpose-Driven Leadership Program provides a blueprint to bridge the gaps from idea to innovation to impact.

Tony is a former Fortune 500 executive with companies such as John Deere, Medtronic, and Buffalo Wild Wings.

Today, Tony is a best-selling author, keynote speaker, business coach, and podcast host.

He is the Executive Producer of the podcast Social Entrepreneur. He shares positive stories from underrepresented voices, focused on solutions. Social Entrepreneur is downloaded more than half a million times in over 180 countries.

Tony also hosts Thrive. Connect. Contribute. where he tells stories of people who thrive in life, connect with others, and contribute to the world in the face of adversity.

He is a TEDx speaker and the best-selling author of Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs.

Timestamps:

00:01:57 Successful people do not wait for creative ideas to kick in to take action; they start doing things even when they are not inspired.

00:05:09 How did Tony come to write his book Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs.

00:08:06 How quite often many opportunities show up when you say yes to one thing.

00:12:42 If you want to live a life of purpose and meaning, you have to bring purpose and meaning into your work.

00:14:43 The higher up in the organisation you go, the more you see the choices and tradeoffs made to maximise shareholder value.

00:16:42 The idea of social entrepreneurship is to make money and difference at the same time.

00:18:45 Tony explains four different ways to bake your social good into your business model: selling, sharing, staffing and sourcing.

00:28:30 One of the keys to social entrepreneurship is starting with the question: What breaks your heart?

00:31:59 When you are struggling on your entrepreneurial journey, hold tight to the vision but let the form be flexible.

00:34:18 Self-care is the first step in making a difference in the world.

00:42:48 Five reasons why people do not start businesses: fear of financial instability, not enough time, not having big enough idea, not having a skill set, and the biggest is self-doubt.

00:49:45 Tony shares five things one should think about when starting a social business.