George is the CEO and head of Innovation & Development for Earthling3 which is the latest wearable technology for athletes that grounds you to positively affect critical biological functions. The Earthling 3.0 conductive straps help athletes perform, recover and develop through the power of electrical grounding. They attach to any pair of shoes, providing a means for the electrical charge of the body to flow freely through rubber-soled shoes and into the ground, mirroring the effects of barefoot grounding.