In this episode, we interview Tory Pratt, founder of Pratt Standard Cocktail Co. Some of the things we discuss include:

• How a childhood spent in and around the catering industry gave Tory the inspiration to start her own company and taught her to approach cocktails from a culinary perspective.
• What it means to get back to the true roots of a traditional cocktail ingredient, and why it sometimes takes 47 test batches until you’re happy with the end result.
• The intricacies of sourcing ingredients like exotic Kola nuts and Turkish Pomegranates
• How Tory built her business from a kitchen concept to brand being sold in 14 States and Partnering with Whole Foods.
• Strategies for re-branding a line of existing products.
• Equipment you need and mistakes to avoid when you’re making syrups in your own home kitchen
• And much, much more.