What you'll hear in this episode:

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• How podcasting is like raising a kid (and how to avoid raising a nutcase)
• What you get by investing time and money into your show
• What you need to invest in if you have a show, or are starting one soon 
• Why I recommend you avoid MailChimp (and the service you should sign up for, for a buck)
• What will happen if you use HTML newsletters (and how this impacts the way your listeners and readers see you)
• How to avoid the ‘guard from going up’ with your email communications
• Why I don’t help people start podcasts
• What to do if you want to have a relationship with your audience
• My number 1 tool for buying time
• The ONLY metric you should actually be focusing on (hint: not social media followers)
• How to actually solve problems your audience has
• Why my content upgrades take longer than recording, editing, and launching my podcast (but why it's oh-so worth it)
• The language you HAVE to learn if you want to be successful with online marketing
• Why you should sign up for time-leveraging services BEFORE you’re ready
• Why GoDaddy and I don’t get along
• How to stand out in ANY niche (on or offline - it doesn’t matter)
• The issue with focusing on broad markets (this is where 11 out of 10 get hung up)
• Where to put your attention to build your authority, credibility, and leadership
• How to find one problem that your audience has (and the steps to take to solve)
• What to do once you start becoming know to your market (this is how you become BIG in your niche)
• How to break up your industry so that you can identify holes you can plug with your knowledge
• Where you’ll instinctually want to give up when becoming known in your niche (and how to keep pushing through)

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