Released November 6, 2017, Episode 212.
I've been obsessed lately with the dearth of good content being created by brands. Particularly SMBs working in the b2b space.
Although we all know how important a great website is, time and time again we're talking with businesses who just don't know what to publish online. Or forget to publish anything other than the occasional status update.
In this week's episode of the show, I go on a bit of a rant about why you need to put web development and design plans aside for a few months if you're not doing enough with your content, review your content strategy and then start creating more quality content.
This episode isn't an all encompassing How To show; it's a passionate reminder that without content, all your website is is a nice looking exterior.
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