DOMINIQUE PERRI

is the co-founder of a very popular online retail store Baby Dino.  This exciting business was established in 2012 by Dominique and her husband. It is truly a one stop shop for many fashion-forward parents to style their kids.

IN THIS EPISODE I TALKED TO MUMPRENEUR DOMINIQUE ABOUT:

• her family and previous career
• what inspired her to start a children’s online retail store
• working with her husband and their roles within their business
• the beginnings of Baby Dino and the initial set up
• the decision to move her home based business to an external location
• nailing automation and having the right systems in place from the beginning
• sourcing the right brands for their online store
• handling the bigger brands and the minimums when buying for the store
• running pre-sales
• driving traffic to their online store at the beginning and what was their launch strategy
• tips to ensure your traffic converts to sales
• recovering unprocessed shopping carts
• new and repeat customers
• importance of growing your email list
• how to target email content to your customer needs
• up-selling
• website features that help your online store sell
• tracking and their conversion rate
• which social media platform brings them the most sales and why
• collaborations
• planning and scheduling of their online marketing activities
• common mistakes online retailers make
• her biggest challenge so far
• her exciting plans for the future of Baby Dino

WHERE TO FIND DOMINIQUE PERRI:

www.babydino.com.au Dominique Perri on FACEBOOK

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