I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.
Not only is he an ecommerce expert but he also serves as an advisor for Armada Skis, Vegas.com and other popular brands.
In today’s episode we will talk about what it takes to win in the age on Amazon.
What You’ll Learn
The largest contributor to BackCountry.com’s growth
The best way to build an email list for an ecommerce store
How to tag and segment emails for a large organization
How to set up email autoresponders for maximum open rates
How to combine email with other traffic strategies
How to combat noisier inboxes moving forward
Other Resources And Books
Drip – The email marketing platform I use for my blog
Klaviyo.com – Klaviyo is the email marketing platform that I ...
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