From Immigrant to Self-Taught Digital Marketer with Roman ProkopchukRoman Prokopchuk is an interesting fellow. Moving from Ukraine to New Jersey in the United States, he was a first generation immigrant. However, he interned with the Secret Service and is now a Digital Marketer, running his business NovaZoraDigital.

Roman is also busy with his podcast, Digital Savage Experience.He cares for his two dogs and lovely foster children. At 35, Roman we take our hats off to you! In this podcast, Roman discusses his entrance into the digital marketing industry and his success as a Digital Marketer.

First steps to becoming a Digital MarketerRoman was encouraged by a friend to "go and learn SEO." Now, that is easier said than done, but Roman's passion for digital marketing, SEO and social media meant he was motivated to be the best he could be.

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Given the opportunity, and the desire to learn, means anything is possible. Roman is a beacon when it comes to that. He didn't know anything about SEO but he ran with the chance he was given.Ready, Steady, Go...Roman read up on SEO and digital marketing so that he could get stuck in with his friend's business. He evaluated weaknesses and he he considered improvements that were high in value. He worked there for two months and was then employed by LexisNexis. The opportunity of a friend allowed him to move onto something bigger. It just goes to show what taking a chance on someone can do!NovaZoraDigital

There are people out there that do, and there are lots of people who say. These are practitioners and generalists.

However, Roman has hands-on experience with creating different campaigns and he has worked with different disciplines of digital marketing. He's been a specialist strategist, a manager, director and founder. Also, Roman has worked in different industries. For example he was worked in the financial, life sciences, legal, e-commerce and fitness sectors. His experiences have been great for business. After all, a range of experiences makes for a flexible Digital Marketer. They can apply their knowledge to any company and can make digital marketing work for them. For Roman, this is exactly the case, which makes him an excellent Digital Marketer to go to!The best ways to improve your digital marketing, now

Video - a core video can establish who you are what makes you stand out from your competitors. Use video to build your brand and shows what makes you unique in terms of the people, business values, and what you do outside of the office (charitable giving, for example).Audio - podcasts are growing. As a business, having a podcast can generate leads and target the specific target-audience more efficiently.

Digital Marketer's typical engagement pathA lot of Roman's clients are by referral. They are based on previous results and companies he has worked with in the industry. He runs a free consultation - it is important to create a relationship and trust and this shouldn't be a paid effort.

If the consultation moves forward, doing an audit is important as a digital marketer. It allows them to know:

what has been done in the pastwhat's problematic in terms of what the client is doinghow a digital marketer's help can improve what has been done

A plan or contract can then be proposed to move forward, whether short-term or long-term.Digital Marketers and making videoBusiness videos can be created by the business and be optimised by the digital marketer or the digital marketer can facilitate the making of the video. They can develop a script or a story line depending on what type of video it is.

It may be a branded video which can be kept for a longer duration of time - this usually established business values. It may be a specific product video.

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