The problem that business owners face today is not having a solution to be able to track, personalize, or automate their customer and lead journey.They're looking for a solution to target the right customer, at the right time, with the right message, and most importantly to do this with an automated and behavior-based platform.That's where Sendlane steps in.Sendlane is the next generation of cross-channel marketing automation.With their data-driven customer journey tracking and advanced multivariable segmentation, you can target contacts based on their purchase history, site visits, location, device and more.You’ll have everything you need in order to send personalized communications, designed to nurture your contacts with micro-targeted accuracy.Ultimately, Sendlane’s advanced, behavior-based automation helps you turn leads into repeat customers, hands-free!In this episode you will learnWhy segmenting matters for your business' growthHow to build and design a campaign that targets your most relevant audienceHow automation triggers reduce manual set-up timeHow to automate for productivity without losing the personal touch your customers craveAt the age of 16, Jimmy Kim started off by washing cars at a local dealership. With hard work and drive, he soon became one of the youngest General Managers in the country by the age of 25. In 2008, when General Motors declared Bankruptcy, Jimmy decided that was his sign to start a new career path.Being tired of working 80+ hours for someone else, he eventually turned to the internet, where he started his journey as a digital marketer. As a digital marketer, he found a passion in email marketing and automation, leading him to co-found Sendlane.The initial creation of the platform was simply for personal use as digital marketers in their own businesses. The goal for the Sendlane founders was to create an email marketing platform that would be simple enough for anyone to use, but designed for digital marketers who actually lived and breathed email marketing.After heavy demand, Jimmy and his two co-founders decided to open the platform to the public and on Jan 1st, 2015, Sendlane’s doors were officially open, as a side project/business.Over the next few years, the Sendlane founders leveraged their influence and knowledge to create features that they themselves wanted or needed in their own businesses and found a direct necessity to their users.In August of 2017, Jimmy decided his “side business” had become more than just a side business. He dissolved and/or sold his other businesses and jumped feet first into Sendlane.As of December, 2018, Sendlane has acquired over 40,000+ users, and has grand plans to grow Sendlane into a household name for digital marketers.WebsiteFacebookLinkedInTwitterInstagramPodcastTry Out Sendlane For Yourself, Jimmy's Treat!Sign-up for a free 2-week trial (no credit card required) and test drive our Pro-plan (highest plan available) with unrestricted access to all of Sendlane’s features; email automation, cross-channel marketing integrations, enhanced behavior-tracking, SMS marketing, real-time analytics, customer journey lifecycle, ROI and conversion tracking.