Dave talks about 3 F Words that most No BSers will encounter during their career: Fired, Forced Out, Frustrated.He provides insights on how you can better manage yourself and your situation while remaining the No BSer that you are.
Every year, graduating seniors ask Dave marketing questions surrounding the current state of marketing or how to prepare for a marketing major in college.In this episode, Dave highlights what marketing tips he shares to graduating seniors who a
Cliches are cliches because the phrases are easy to understand, memorable, and make an emotional impact.But buzz words, cliches and catch phrases can also be misunderstood or misinterpreted.Dave outlines how a catch phrase like "Meet Them Where
Dave breaks down his Seinfeld Storytelling Approach which includes two key components that can help you tell better stories to reach, connect and engage with each of your target audiences.Here’s a clip from The Pitch, a famous Seinfeld episode
Dave breaks down some of the history, research and meaning of the word BULL$H!#. He explains how you as a communicator and leader can leverage a No BS approach to your storytelling.Then he calls out some BULL$H!# from some BULL$H!#ers!Hope you
In this episode, Dave discusses a research report from the University of Pittsburgh’s Graduate School of Public Health with their guidelines related to the COVID-19 Vaccine Messaging Campaigns. He ties it all back to how YOU can better tell you
Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more importan
Storytelling is a key part of effective leadership and strong communication. It’s also the one tool that is used across generations and cultures. We set out to motivate others with our storytelling but often unknowingly manipulate rather than m
This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes.Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then.Che
We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016.Dave asks the same questions about branding,
It's been about a year since the world changed in all aspects of our lives due to COVID-19.Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.
Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate. Can we learn empathy? Or is it an innate ability? Mursion is a San Francisco-based company
Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!Dave ties it back to how important B2E storytelling is to your team.He even pulls out ‘Getting’ Ge
In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence. Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation o
People often ask Dave “How do I become a great speaker?”His answer starts with “Are you a great listener?”In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better
Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots. Dave mentioned the books On Apology & The Dynasty which he’s
Dave talks about Super Bowl Week and all the amazing stories tied to it.He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target aud
This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases... Show Me the Money! You Had Me at Hello... And so many more. Dave moves onto
In this episode, Dave reviews the six traits of the best of the best CEOs.McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six
You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Fathe
In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can commu
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