Welcome the inaugural episode of the Norton Norris podcast! We'll be sharing tips, tricks, best practices, we'll be inviting guests, some of our clients, our colleagues as well as some thought leaders in the; marketing, admissions, training, and assessment space, so we hope you stay tuned! 

If you want to watch this episode in video format, we'll be available on YouTube, IGTV, Facebook Watch.

In today's episode Trent sits down with Vince Norton to discuss How to Integrate Traditional & Digital Marketing. 

Vince has been running successful marketing campaigns for almost 40 years. He shared best practices in advertising placement, advertising messaging, and how to properly measure advertising effectiveness.

Vince disproves the myth that "traditional is dead" and provides concrete examples of how to master your marketing mix. 

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