Having worked on the front lines with hundreds of nursing homes to develop effective infection control strategies, Dr. Buffy got a firsthand look at the way in which these facilities were targeted during the height of the pandemic.She was moved

Should Nursing Homes Be On TikTok?

Apr 12th, 2021 42m 38s

Despite starting off as a nurse and clinical liaison, Steve’s side gig of marketing and content creation soon grew into a full-service agency, Craft Media, of which he remains president. Though senior care facilities serve an older clientele, t

Dietitians: More Than Just Food

Apr 7th, 2021 55m 14s

As the founder of MNT Associates and an experienced long-term care dietitian, Esther Gutman hires, trains, and provides dietitians to long-term care facilities. Dietary is often disregarded as glorified catering when, in fact, it is one of the

The Loneliness Pandemic

Aug 25th, 2020 43m 39s

In this episode, we meet the founder and CEO of Oasis Day Center, Israel Lavrinoff. Israel is a young and energetic entrepreneur who's clearly identified his passion. Let's stop waiting for our seniors to die! Let's give them the qualify of lif

Do Hospital Discharge Planners Still Control Your Census?

1 Jul 8th, 2020 39m 8s

In this episode, we meet the founder and CEO of Athene Telehealth, Freida Srisuk. Freida is best equipped to address nursing home marketing because of her extensive background as a clinical liaison on the nursing home side and managing a hospit

The DOs and DON'Ts of Nursing Home Marketing

Nov 27th, 2023 51m 4s

Timestamps(00:00:02) Introduction (00:01:01) Healthcare Risk Management Experience (00:02:18) Fair Housing Act Explanation (00:08:15) Prohibition of Disability Discrimination (00:15:57) Understanding Essential Requirements (00:23:15) Rules Arou

Staffing; The Biggest Pain Point for Nursing Homes

Jul 16th, 2023 55m 37s

Sara Well spent 12 years as a critical care trauma nurse on the acute side. She watched again and again as her facility’s money was put into much less pressing issues than staffing and saw how it impacted not just care and quality outcomes but

Innovative Solutions to the Staffing Shortage in Healthcare

Mar 19th, 2023 43m 57s

After returning from military service, Eric Alvarez got his start in academia before moving to healthcare and delving into startups. It was this time working with students that led him to the idea of Grapefruit Health. By the year 2026 healthca

Retain Your Nursing Home Staff

Feb 26th, 2023 32m 34s

Erica has had 30 years of experience as a nursing home administrator and specializes in regulatory compliance. Her nonprofit senior living campus is so excellent at staffing retention that they have managed successfully to never bring in outsid

Home Care VS Nursing Home

Jan 25th, 2023 35m 4s

Sam Gopinathan only got started in his field after the 2008 recession when he was forced to leave his job as a mechanical engineer. But Sam didn’t get into his current field by chance. After a life-changing experience of helping to provide rel

Start Your Own Healthcare Business

Dec 29th, 2022 38m 34s

Lindsay Mclaughlin is an expert multitasker! Managing to juggle running a successful full-time venture, teaching others to do the same, and being a working mom, she wears many hats.Her high-poweredness can be seen in the fact that she recorded

Authentic Selling in Healthcare

Dec 5th, 2022 43m 51s

Nebras Hayek’s incredible career in marketing throughout multiple industries is the result of her high-powered mindset and can-do attitude. Though she has worked in a number of interesting places, Nebras got into healthcare marketing partly th

Take Full Ownership of Your Recruitment

Oct 24th, 2022 47m 50s

Having served as assistant administrator at a small facility with extensive experience in the senior care industry, Avi Richman understands the extreme challenges facilities face these days in staffingThere is a constant fight over employees an

Hire and Retain the Best CNAs

Oct 3rd, 2022 42m 55s

During her research into health disparities at John Hopkins, Athena witnessed the difficulties that aspiring healthcare workers who were underprivileged and financially insecure had in starting their career. Single parents who were already work

Dementia Education; Why

Jul 25th, 2022 45m 15s

As a clinical psychologist with over twelve years of experience in the senior living space, Dr. Jennifer Stelter has a lot of experience with dementia. Dr. Jennifer is critical of the idea that pharmacological methods are the only way to addres

5 Strategies You Can Implement Today to Boost Your Recruitment Success Rate

May 22nd, 2022 24m 25s

It's time for a mindset shift. Recruitment needs to be as important as census and marketing. You can even use some of the same resources and people to promote your recruitment activities. Go out to your local supermarket and stop anyone with sc

Understanding Our Nursing Home Residents

May 2nd, 2022 30m 34s

Jennifer has been a practicing physiotherapist for 14 years, and shares about her experiences and what she has learned in this space, as a podcaster, author, and speaker.She served as her dad’s caregiver for many years while he was housebound a

You Said What?

Apr 25th, 2022 35m 28s

After the loss of his grandparent, who received terrible treatment in rehab after surgery, Ryan resolved to address some of the issues in post-acute care by buying a software company already active in that space and using his expertise to build

Let's Talk Legal

Mar 21st, 2022 34m 32s

Jana has represented many healthcare clients and serves as the outside general counsel for a large healthcare entity. The False Claims Act was created to address fraud being perpetrated against the government. To free up government time and res

Nursing Home Communication

Jan 11th, 2022 36m 33s

Fast and efficient communication is vital in senior care, and may often be the difference between life or death.Even disregarding such dire medical circumstances, a typical facility must constantly interface with numerous parties including resi

Taking Nursing Home Design to a Whole New Level

Nov 16th, 2021 1h 1m

As an occupational therapist with an MBA who has, at one point, been responsible for 120 facilities at one time, Jean is an expert in both the care and business sides of senior care. With his groundbreaking new designs and programs conceived to

Smart Hiring for Nursing Homes

Oct 11th, 2021 16m 58s

Adam Lewis is the CEO of Apploi, a hiring software company centered around healthcare. With a background in HR, he has spent lots of time working with healthcare companies to identify and remove roadblocks in their job application processes. Tw

Buying Your First Nursing Home

Oct 4th, 2021 26m 21s

Jeffrey is the founder and CEO of Cambridge Realty Capital, a real estate company centered around the nursing and senior care market that has made over 500 transactions in that space.From his own experience, he states that those looking to make

CNAs Care About Company Culture

Sep 9th, 2021 38m 20s

Quanisah Bernard is a talented and experienced CNA and, with more than fourteen years of the profession under her belt, has a deep knowledge of the ins and outs of CNA culture.After graduating from high-school in 2006 she started working at a n

CNAs: Make Them Want To Stay

Aug 25th, 2021 39m 48s

Together with running her own CNA education program and separate home-care company, Aishling has a lot of experience with the types of people who become CNAs and the career paths they hope to lead. The difficulty of the tasks that the average C