Lon Safko is a Social Media Strategist who speaks and consults with Fortune 2000 companies across America. He is the author of the books "The Social Media Bible" and "The Fusion Marketing Bible".

When I read Lon's first book "The social media marketing bible" I knew I had to share his information with you because there really isn't anything this guy doesn't know about using social media for business.

In this interview Lon reveals...

* What Social Media actually is (This answer may surprise you, it's not just about Facebook and Twitter, it's far bigger than that)

* Why small businesses should be really excited about Social Media

* The 5 steps to Social Media success

* The 3 types of social media which are essential to be using and will contribute to 90% of your social media success

* How you can see an 400% increase in conversions by using Fusion Marketing

* A story about how one video with 5 million views in 24 hours, can bring even the biggest companies to their knees

* The life cycle of a Social Networking user

* 2 reasons why you have to be blogging

* Why you should use live casting, vlogging and Google hangouts to connect with people on a deeper level

* Why Facebook kicked MySpace's butt

* Why Pinterest grew so fast

* The future of Google Plus?

* And more. Just click the play button below to listen in. If you enjoy it, please share it with your friends!Click Here to Visit Lon's website