Michel Fortin - 5 Formulas Every Marketer Needs to Know. The Online Marketing Show Episode 032

Released Monday, 2nd December 2013
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Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV.

In this interview Michel reveals…

* The 3 laws of human nature and the 3 P’s of copywriting

* The OATH formula that will tell you exactly what your market thinks about your product (and therefore how to sell to them)

* The UPWORDS formula that will help you to connect with your reader

* The FORCEPS formula that will help you demonstrate overwhelming proof to your reader (even the most hard-nosed skeptic will have no choice but to believe you)

* The 3 deadly C’s of copywriting. You want to avoid these 3 mistakes at all costs

And more!

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Episode Details

54m 20s

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