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Show Notes:
This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it impacts their management, and for which changes in a Google Ads account the black box factors into their decision making and for which changes it does not. It’s a fascinating topic and we hope you enjoy the episode. Thanks for listening and sharing the show with friends.

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