In this week’s podcast, I get to share one of my most beloved subjects, which is video! Video marketing for business is revolutionizing how we consume and share content. As small business entrepreneur began to dive into video marketing for your business, it’s important to know exactly how to get started with video and we have an in-depth session discussing what you need to know and DO to get started!

Startup Quick Tip of the Week

The Purple Panda Lapel Microphone

This week’s quick tip of the week is my most beloved microphone, the Purple Panda Lapel Microphone. It’s an absolute STEAL at $20 with all the accessories it includes, along with a very high-quality microphone. Just the one accessory that is a TRS to TRRS connector cable can cost $20 by itself! When I discovered this microphone I was in Heaven and still am! If you need a, literally, do everything microphone – nothing ranks higher in my book!

 You can pick one up at Amazon HERE for less than $20!

Why is Video Marketing so HOT right now?

There are some trends that quickly go in and out of style, but that’s not what Video Marketing is right now. It’s not a style, it’s not a fad – it’s a literal industry shift and you’re sitting right in the middle of it!

In an article by Forbes, they state:

• 73% of brands that post video on Instagram see 1.2 times the interaction rate of the average brand!

They also predict that “by 2020, nearly 80% of total global internet traffic will be driven by video.” That’s insane! Plus, it’s only bound to grow more as the years progress forward and technology continues to advance at an alarming rate.

They go on to further share how Mark Zuckerberg, CEO of Facebook, shares how Facebook has moved from being mobile first to video first. Consider this, Facebook is a global billion dollar corporation and they’re shifting their focus to video. That’s huge! As small business entrepreneurs, it’s important to recognize important shifts in the market and this is one MAJOR shift!

Is It Too Late to Get Involved in Video?

If you looked at the article by Forbes, we’re just “nearly” getting there with video spreading globally. Needless to say, it’s NOT there yet for your market and your business. YOU aren’t present yet! There’s no way to know how long your audience will be there, but one thing’s for sure, you won’t be able to meet them if you don’t start.

In this episode, I share loads of details about what gear you’ll need to start making videos with one of the best cameras you already own – your smartphone. The smartphone is such a great advancement in video creation and with a few budget-friendly accessories you’re ready to create high-quality 1080p HD Video that used to cost thousands of dollars to regular filmakers just a few short years ago.

What are some great budget-friendly gear you’ll need to get started?.

1. A microphone – You can get away with a little fuzzy video, but never fuzzy audio.
2. A tripod – tabletop or a full-size tripod for more diversity
3. Lights – If you’re really crunching dollars you can get away with sitting across from a window and using natural daylight. Otherwise, investing in great lighting is totally worth it.

It’s so easy to get started with 3 simple tools and you’re off to the races! Anything extra or investing in dedicated video gear can come later after you’ve mastered recording with your cell phone.

There are so many options out there on YouTube that will tell you everything under the sun, both right and wrong information, about how to create video. In the coming weeks, I’ll be sharing more content about creating your videos with the tools I shared here in today’s show on my YouTube Channel, EntreWoman TV.

Tools Mentioned in Today’s Show

My Suggested Kits for Creating Videos on a Budget! Click below to check out the recommended products!

The post Using Video Marketing for Business – How to Get Started with Video appeared first on Diana Gladney: Small Business Coaching for the 9 to 5 Woman!.