Guest Angelo Coppola joins Dan Benjamin to talk about the currenty of life (time) and how to reclaim it, floating vs. sinking, leaving behind the world of marketing, a/b testing, and eyeball tracking for a life focused on quality. They discuss "lifestyle entrepeneurism", beating the temptation to quit, being reevaluating assumptions, quitting coffee, a formula for creativity, and what to do when everything goes wrong.