Ryan DeLuca, CEO and Co-Founder at Black Box VR, talks about how his experience creating bodybuilding.com informed his approach in launching the world’s first virtual reality gym experience, as well as why the combination of video games and fitness can drastically improve people’s habits.

DeLuca and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of subjects including the biggest secret for fitness success, the biggest challenges that come with being a solopreneur, and how to reinforce your company’s mission. The pair also chat about the best ways to get people to try a novel product or service for themselves. 

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