The Podcast Report

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We hit Podcasting Myths on the Podcasters' Roundtable last night.   Why are there so many Podcast myths? Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk 
We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them.  Spoiler Alert: It's a lot more than download numbers.  Links mentioned: The Medium Article - https://medium.com/@PaulColligan/want…
I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences.  Will be curious to hear what you think.  
The yearly Infinite Dial Report is my Superbowl.  We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up.   You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/
Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet.  Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2  Frank's Video Podcast - https://itunes.apple.com/us/podcast/your-next-mill…
There are some new rules at Apple about Podcasts Connect.  You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers’ ana…
I handed over control of my Podcast last season to someone else.  It didn't go well, and it WAS MY FAULT.  I didn't know what I wanted.  Now I do ... 
Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation.  Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/2…
Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting.  May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/  My Podcast Book - http://HowToPodcastBook.com 
Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more.  Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845 
The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434 Page at S…
Turn down $200 CPM?  Am I crazy?  In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better.  Tip - I produce assets, not episodes.   This came from a Facebook Live that you can watch …
Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019.  What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Marketing Vehicle The bottom line: #1 - Podcasting …
Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions.  Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions. …
If you have no plan for Podcast discovery, don’t complain if your Podcast isn’t discovered. Pandora just might be able to help with that.  Even if it doesn't, you still need to pay attention.   Shownotes links, conversation and more here - http://ThePodcastReport.com/150. Pandora now does Podcasts …
What is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great.  Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganf…
Going live to talk about Skype Cloud Recording and the Podcaster. Questions about the topic will be answered, if possible, live. Answers not about the topic won't be answered. All will make sense soon ;-) Video On YouTube - https://youtu.be/vXpXFLaMnIo Video On Facebook - https://www.facebook.com/p…
Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/ GET YOUR SHOW FEATURED ON EPISODE 150 …
Google (finally) released their Podcast App.  While, initially, it doesn't feel like much, us Podcasters are (always) in need of some perspective. Links: Google's New Podcast App - https://play.google.com/store/apps/details?id=com.google.android.apps.podcasts My 10 Year Old Google Tech Talk - http…
Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.  Grab The Worksheet: Text - “interviewhacks” to (503) 966-8066 Links Mentioned: Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-…
Want to be a better podcast interviewer?  Here are a few (freeing) thoughts on the process - and a free worksheet normally reserved for my clients.  Grab The Worksheet: Text - “interviewhacks” to (503) 966-8066 Links Mentioned: Roderick On The Line - https://itunes.apple.com/us/podcast/roderick-…
Is my audience on YouTube? Are podcast listeners listening to content on YouTube? A lot of people ask if you should put your podcast on YouTube. There are many people who will do a deep dive telling you reasons why you shouldn’t put your podcast on YouTube. The fact of the matter is you should put …
Joel Comm is here today to chat with me about if there is room for another podcast. He has a new podcast that is less than nine months old, yet he is having amazing success. This is because Joel is delivering content that his audience is hungry for. We also take a look at the specifics of Joel's po…
Every year, Edison does their infinite dial study. This is a study that focuses on the entire theme of audio. This is not only a study of podcasting, it's a study of all Internet audio and how it all fits together. Every year, when you look at the study you get to see the comparison between podcast…
I just got back from Social Media Marketing 2018. After looking at my very full calendar, I have to ask myself the question of are attending these events right for me. I have some ideas and takeaways about whether to attend a podcasting event or not. A lot of people go to events for the wrong reaso…
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Podcast Details
Started
Jun 21st, 2014
Latest Episode
Mar 15th, 2019
Release Period
Weekly
No. of Episodes
168
Avg. Episode Length
19 minutes

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