Podcast marketing can be an enigma for content creators who have a purpose.  Let's face it, getting the word out about your podcast can seem like an uphill battle the entire time you're creating the podcast.  

After all, there isn't a one-size-fits-all strategy that comes with promoting a podcast program. 

In today's episode, I want to share with you a strategy I have been using for years that helps grow an audience of qualified listeners who are interested in what you have to say.  I am a firm believer that every podcaster should implement  this strategy right out of the gate. 

I share this strategy with you because it's how you came to probably finding my podcast, YouTube channel or even viewing one of my free or paid products.

Every podcaster will have an end game--the question is whether you want to step outside of your comfort zone of recording and editing and move into an area that will help add content to your recordings while promoting your podcast.

Also in today's episode:

• How did the podcasting industry perform as a whole in 2020?  I break down some interesting numbers from Edison Research's webinar, 10 for 20. 
• Answer listener and YouTube viewer questions.  We will talk about how to cite sources in a podcast as well as determine how to podcast in two different niches. 

Have a question for me?  Leave me a voicemail or send me a message at:
http://www.thepodcasttherapist.com/podcast

Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:
http://www.thepodcasttherapist.com/rocketbook

Want to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:
http://www.thepodcasttherapist.com/quickstart

Start editing your podcast in Adobe Audition. Learn more here:
http://www.thepodcasttherapist.com/adobe

Launching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

ADDITIONAL LINKS MENTIONED IN THIS EPISODE:

Edison Research Findings:
https://www.edisonresearch.com/edison-researchs-10-for-20/

Get started with Second Nature here:
http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)