What Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs Media
What Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs Media
What Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs Media
What can podcasters learn from radio broadcasters? Today I sit down with the "Digital Dot Connector", Seth Resler of Jacobs Media and he is going to share with us the correlations of radio broadcasting to podcasting and how it might impact you and your podcast.
In today's interview we will talk about:
- Revenue conversion and what it means for podcasters and what you can learn from radio broadcasters as they have faced revenue challenges.
- Understanding how numbers work and the metrics that matter most for your podcast.
- How to not feel overwhelmed when you are producing a podcast for audio and for web.
- How to find your aesthetic feel for your podcast.
- The first 30 seconds of your podcast and what it does for your listener retention.
- Local podcasts and whether they are worth creating.
- How radio broadcasters differ from podcasters when it comes to broadening/narrowing content to acquire an audience.
There is so much packed into this episode that it's impossible to put it all in the show notes.
One recommendation that I do have is that you listen to this podcast, then listen again while taking notes.
If you would like to learn more about Seth or chat with him, find him over on Jacobs Media's website at http://www.jacobsmedia.com.
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From The Podcast
The Podcast Therapist
Welcome to 'The Podcast Therapist,' where your podcasting journey is transformed into a path of growth, excellence, and success. I'm Shannon Hernandez, and this podcast is your beacon for both talk show and solo podcasters, offering a blend of audio excellence, strategic marketing, and a personal touch that elevates your content.Podcasting holds the power to captivate, inform, and entertain. My goal is to equip you with the tools and insights needed to ensure your podcast stands out in today's competitive landscape. Whether you're a solo podcaster looking to maximize impact with limited resources or a talk show host aiming for the dynamism of radio, 'The Podcast Therapist' offers a roadmap to success.What we'll cover:Crafting engaging content strategies that resonate with your audience.Decoding analytics to guide your content and marketing strategies, expanding your reach and listener base.Fostering a community of loyal listeners, creating a space where every voice feels heard and valued.Building a strong, recognizable brand that captures the essence of your podcast.Mastering digital and traditional marketing techniques to amplify your presence.Navigating monetization strategies that turn your passion into profit.Applying SEO best practices to make your podcast discoverable.Enhancing your audio quality and design for a superior listening experience.Translating radio broadcasting principles to the podcasting format for professional polish and flair.'The Podcast Therapist' is more than a podcast; it's a community and resource for podcasters who aspire to make their mark. Here, you'll find the encouragement and strategies needed to push forward.About Me:Join me, Shannon Hernandez—The Shan Man. With over two decades in radio broadcasting and podcasting, I've collaborated with industry leaders to shape the future of podcasting. My work includes editing and designing for 'Remarkable People,' hosted by Guy Kawasaki, where I collaborate with Jeff Sieh of 'Social Media News Live.' In 2015, I spoke at Podcast Movement, highlighting the early adoption of segmenting podcasts for sponsorship monetization—a strategy that foresaw the industry's shift towards advanced monetization software. My insights have contributed to developing tools that empower podcasters to effectively monetize their passion.Together, let's transform your podcasting dreams into reality, one episode at a time.Join Podchaser to...
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