1:12 – Getting into Professional sports
2:11 – Rewind to day one/internship days
2:31 – Fondest memory / Early Lessons
4:30 – Payroll and affordability
5:48 – Thoughts on free Internships
7:02 – Change over time
8:19 – Ticketing is the first step
9:02 – Social Listening
9:44 – Knock on the door
10:38 – Transitioning into Merchandising
12:30 – Prized memory
13:40 – Basketball coming to Brooklyn
15:40 – Brand Building
18:20 – Different types of merch
20:08 – Decision making
22:15 – Opportunities and Options
24:22 – Arts & Science of Sports Merchandising
26:27 – Vibe in LA
27:18 – Mindful of Existing Fanbase (Challenges)
28:40 – Overcalculation at some point
33:41 – Shop 313
40:03 – Servant Leadership
41:12 – Latest trends/technology and innovation/demands
42:23 – Advice to Younger Self
43:40 – The greatest piece of advice
44:50 – Tyrel’s North Star