Your subject line is the first thing a reporter sees when you send them an email pitch. Make sure you get it right!We outline the essential elements your subject line needs to include to yield a sure-fire open from report

3 Pillars That Always Lead to Good Press

Sep 26th, 2017 8m 58s

On this episode of the PR Podcast, we talk about the 3 pillars of public relations that almost always lead to good press. Combining the right pitch, the right reporter, at the right time, will results in high volumes of accurate media placeme

Don't Bury the Lede

Sep 14th, 2017 5m 39s

On this episode of the PR Podcast, we dive into one of the number one mistake PR professionals make; burying the lead. Burying the lede means that you’re taking the noteworthy part of the story and burying it somewhere in the middle of all th

Using Social Media to Connect with Reporters

Aug 29th, 2017 8m 49s

On this episode of the PR Podcast, we dive into how you can use social media, particularly Twitter and LinkedIn, to establish and maintain critical relationships with journalists across multiple platforms. Social media is an essential tool th

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