In this interview I chat with
Ayal Steiner, the head of New York-based Outbrain's newly-formed Australian operation.
Outbrain aims to help bloggers and brands to grow their audiences by distributing their content on other online publishers' sites. For example in Australia, these sites include
news.com.au and Fairfax sites, including
The Age and
Sydney Morning Herald.Outbrain describes itself as a 'content discovery platform'; it uses algorithms to recommend to readers interesting articles, blog posts, photos or videos.
According to Outbrain, the company's platform is installed on over 90,000 blogs and websites worldwide and serves 50 billion content recommendations per month.Hope you enjoy the interview (apologies, at times I sound like I'm in an underground pipe - I can assure you I wasn't).PICTURED: Ayal Steiner, Outbrain
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