Virginia based pen, paper and ink business - The Goulet Pen Company - is using social media and content marketing to tremendous effect.

In this episode of 'The Connected Brand' podcast, company founder Brian Goulet takes us through his approach to content marketing; how he got started with social media and why it is so critically important to the success of his business.

LINKS:

• Brian Goulet’s business - The Goulet Pen Company
• Brian’s blog Ink Nouveau
• The article that started it all: ‘Everything You Need to Know About Social Media and Content Marketing You Can Learn From this Virginia-based Fountain Pen Company’
• Gary Vaynerchuk’s book Crush It