Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.

In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing.He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.