In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content.
Danny and I have collaborated for a number of years now. Firstly, we focused on
The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'.
It's mainly a question-and-answer session, first with the hos
Australian-based marketing management consulting firm TrinityP3 has built a global footprint off the back of a consistent social media and content marketing effort, with a hefty dash of 'earned media' thrown in for good measure.
In this episode
This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Own
Josh Rowe is CEO of RealAs.com, a free website and app that helps homebuyers and investors find their next property.
RealAs.com is still a relatively new business but what Josh and his team have been able to do in a very short space of time is
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.
In this interview
Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marke
Mark Masters is the founder of UK-based The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of conte
Adam Franklin (pictured below, right) is the co-founder of Bluewire Media and author, along with business partner Toby Jenkins, of the new book by Wiley Publishing - WEB MARKETING THAT WORKS.
In this video interview, Adam explains: the power o
Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne.
In this interview with Trevor Young, Steve chats about using Twitter to build relationships with people as wel
Virginia based pen, paper and ink business - The Goulet Pen Company - is using social media and content marketing to tremendous effect.
In this episode of 'The Connected Brand' podcast, company founder Brian Goulet takes us through his approach
Every now and then I enjoy getting together with Melbourne-based blogger Adam Vincenzini, the founder of agency Kamber, to chat all things social media and content marketing.
Adam is one of the brightest minds in this space. Prior to launching
Cam McLellan (pictured below) is a Melbourne-based entrepreneur who has embraced social media and content marketing – and it’s paying huge dividends for his business, Open Wealth Creation (OWC).
In this interview Cam chats about why the decisi
For years now Trevor Young (aka The PR Warrior) has kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the sp
A new smartphone app-based service has just come on to the Australian market that will be of great interest to PR people generally, corporate communications practitioners specifically, as well as anyone involved in the content creation space.
Author and professional speaker, David Meerman Scott, first published his seminal book 'The New Rules of Marketing & PR' back in 2007.
What hasn't changed in the past six or so years, David says, are the basic strategies of marketing in an e
In this episode I catch up with Carolyn Hyams from recruitment agency Firebrand Talent, a company that is doing brilliantly in terms of its strategic and judicious use of blogging and social media to grow its business and build its reputation i
The law can be quite murky at the best of times - sometimes black and white but often grey - and no more so than in and around social media, an area that continues to grow at a rapid rate, zig-zagging across geographic boundaries and thus legal
In this episode of THE CONNECTED BRAND podcast, I chat with Jodie Sangster, the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA).
In the run-up to the recent Content Marketing World Australia event, ADMA - in p
I recently caught up with PR and social media gun and all-round good guy Adam Vincinzinito discuss an article he posted on his popular blog AdamVincenzini.com.The post - titled The 7 Different Types of Social Media Consultant - looked at the va
Late last year I was lucky enough to be asked to join 10 other bloggers on a sojourn to Bright, a picturesque hamlet nestled amongst mountains in regional Victoria.In the PR biz, this activity is known as 'blogger outreach' - done properly, it'
In this interview I chat with Ayal Steiner, the head of New York-based Outbrain's newly-formed Australian operation. Outbrain aims to help bloggers and brands to grow their audiences by distributing their content on other online publishers' sit
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