In this second episode of the new season of The PR Warrior Show, I chat with Dial M for Media's Danny Matthews about live video streaming and digital news content.Danny and I have collaborated for a number of years now. Firstly, we focused on

NEW SEASON: 001 Book launch event: 'Content Marketing for PR'

Oct 27th, 2019 45m 56s

The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'.It's mainly a question-and-answer session, first with the hos

A behind-the-scenes look at TrinityP3's social media and content marketing machine with CEO and founder, Darren Woolley

Jan 27th, 2017 54m 27s

Australian-based marketing management consulting firm TrinityP3 has built a global footprint off the back of a consistent social media and content marketing effort, with a hefty dash of 'earned media' thrown in for good measure.In this episode

Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent

Nov 24th, 2016 48m 4s

This is the story of a startup Australian recruitment company - Firebrand Talent - and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Own

How RealAs.com used owned, earned and social media to build its brand from the ground up

Nov 1st, 2015 20m 22s

Josh Rowe is CEO of RealAs.com, a free website and app that helps homebuyers and investors find their next property. RealAs.com is still a relatively new business but what Josh and his team have been able to do in a very short space of time is

EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

Feb 16th, 2015 19m 32s

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world.In this interview

EP 22 - Joe Pulizzi discusses the state of content marketing in Australia

Nov 22nd, 2014 29m 24s

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marke

EP 21 - The power of blogging for business with Mark Masters, The ID Group UK

Jun 21st, 2014 35m 36s

Mark Masters is the founder of UK-based The ID Group, a marketing and design agency that positions companies as the authority within the sectors and communities they serve. Mark is a prolific blogger and an emerging voice in the world of conte

EP 20 - Creating Web Marketing That Works, with Adam Franklin, Bluewire Media

May 15th, 2014 26m 8s

Adam Franklin (pictured below, right) is the co-founder of Bluewire Media and author, along with business partner Toby Jenkins, of the new book by Wiley Publishing - WEB MARKETING THAT WORKS.In this video interview, Adam explains: the power o

EP 19 - Using Twitter to build relationships that benefit business, with Steve Vallas, The Honey Bar

Apr 25th, 2014 27m 10s

Steve Vallas is the social media-savvy owner of the popular Honey Bar & Restaurant in the inner Melbourne suburb of South Melbourne. In this interview with Trevor Young, Steve chats about using Twitter to build relationships with people as wel

EP 018 - Creating Content With Passion with Brian Goulet, The Goulet Pen Company

Feb 1st, 2014 39m 48s

Virginia based pen, paper and ink business - The Goulet Pen Company - is using social media and content marketing to tremendous effect.In this episode of 'The Connected Brand' podcast, company founder Brian Goulet takes us through his approach

Ep 017 - Trevor Young and Adam Vincenzini Riff on the State of Social Media and Content Marketing in Australia

Jan 12th, 2014 47m 55s

Every now and then I enjoy getting together with Melbourne-based blogger Adam Vincenzini, the founder of agency Kamber, to chat all things social media and content marketing. Adam is one of the brightest minds in this space. Prior to launching

Ep 016 - Growing Your Business Using Content Marketing with Cam McLellan, Open Wealth Creation

Oct 13th, 2013 34m 15s

Cam McLellan (pictured below) is a Melbourne-based entrepreneur who has embraced social media and content marketing – and it’s paying huge dividends for his business, Open Wealth Creation (OWC).In this interview Cam chats about why the decisi

Ep 015 - Content Marketing in Australia with the PR Warrior, Trevor Young

Sep 30th, 2013 31m 33s

For years now Trevor Young (aka The PR Warrior) has kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the sp

Ep 014 - The Power of the Spoken Word with BureauXP's Steve Speziale

Sep 30th, 2013 23m 3s

A new smartphone app-based service has just come on to the Australian market that will be of great interest to PR people generally, corporate communications practitioners specifically, as well as anyone involved in the content creation space.

Ep 013 - The New Rules of Marketing & PR with Best-Selling Author, David Meerman Scott

Sep 30th, 2013 35m

Author and professional speaker, David Meerman Scott, first published his seminal book 'The New Rules of Marketing & PR' back in 2007.What hasn't changed in the past six or so years, David says, are the basic strategies of marketing in an e

Ep 012 - How to Use Blogging and Social Media to Grow Your Brand w/ Carolyn Hyams, Firebrand Talent

Jun 15th, 2013 29m 28s

In this episode I catch up with Carolyn Hyams from recruitment agency Firebrand Talent, a company that is doing brilliantly in terms of its strategic and judicious use of blogging and social media to grow its business and build its reputation i

Ep 011 - Social Media and the Law with Jamie White, Pod Legal

Jun 2nd, 2013 21s

The law can be quite murky at the best of times - sometimes black and white but often grey - and no more so than in and around social media, an area that continues to grow at a rapid rate, zig-zagging across geographic boundaries and thus legal

Ep 010 - The State of Content Marketing in Australia with Jodie Sangster, ADMA

May 19th, 2013 29s

In this episode of THE CONNECTED BRAND podcast, I chat with Jodie Sangster, the CEO of Sydney-based Association of Data-Driven Marketing and Advertising (ADMA). In the run-up to the recent Content Marketing World Australia event, ADMA - in p

Ep. 009 - The 7 Different Types of Social Media Consultant with Adam Vincenzini

May 12th, 2013 44s

I recently caught up with PR and social media gun and all-round good guy Adam Vincinzinito discuss an article he posted on his popular blog AdamVincenzini.com.The post - titled The 7 Different Types of Social Media Consultant - looked at the va

Ep 008 - Behind-the-Scenes of a Blogger Outreach Program with Kim Abbate #BrightDelight

Apr 28th, 2013 18m 45s

Late last year I was lucky enough to be asked to join 10 other bloggers on a sojourn to Bright, a picturesque hamlet nestled amongst mountains in regional Victoria.In the PR biz, this activity is known as 'blogger outreach' - done properly, it'

Ep 007 - Getting your content discovered online with Ayal Steiner, Outbrain

Apr 6th, 2013 23m 18s

In this interview I chat with Ayal Steiner, the head of New York-based Outbrain's newly-formed Australian operation. Outbrain aims to help bloggers and brands to grow their audiences by distributing their content on other online publishers' sit

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