Brian Pillman and his “Loose Cannon” gimmick was the talk of the wrestling business in 1996, with everyone from promoters, fans, dirt-sheet journalists, and the wrestlers themselves all discussing what was real and what was part of Brian’s character. He managed to play the management of ECW, WCW, and WWF against each other, thus securing himself the first-ever WWF guaranteed contract in the process. This is the story of how The Loose Cannon pulled it all off.

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