Welcome. Today. We talk about one of my favourite topics. Getting more leads from your website is one of the things I really love to focus on. It's one of the things that are really important for my clients, and I love to help them with this because it's one of those things that give you results right away. So let's dive right in and start from the first thing you need to have.

A lot of people think that blogging might be a thing of the past, but unless you have a blog on your website, it's going to be really hard for you to actually generate the traffic that you need, the volume that you need so that you get leads directly from your site, no matter what your lead looks like. So whether it's someone jumping on our email list, or somebody booking a discovery call with you, or maybe a free consultancy call, no matter where this lead looks like to you, you need to make sure that you have the tools on your site.

(01:27): How SEO and gets leads from websites

And also the marketing strategy to turn this lead into a contact and your contact into a client. So the first thing I mentioned in a blog and the main reason why you need the blogs because you need to have consistent signals. This is part of SEO search engine optimisation, and you need to have optimised content that is giving Google and other search engines, consistent signals that you have new content on your website. Now, most search engines understand text better than any other format for now.

However, you can have any format and then turn it into text, if writing blogs is not your thing. So you could start for our podcast and have show notes. You can start from a YouTube video and then transcribe it, or maybe use the script and turn that into an article. Or you can start from the blog post.

(02:22): Blogging results and well-matched leads

Now, of course, if you start from a blog post, your blog post is going to be stronger and is going to convert better. Just to give you an idea. Every time I post a blog post on social media, I get at least, my first two to three leads from that particular post and by leads. I mean, in my case, I measure that through discovery calls booked, once you actually start ranking those posts.

So once the post salts ranking on Google, you will see that certain posts on your site are generating leads regularly. There was a time when I actually had an SEO mini-course on my website and my goal at the time was different. My goal at the time was to get people to jump on my email list and about one out of every three people who visited my site used to actually...

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