Lieutenant General Rick Lynch has distinguished himself as an exceptional leader and strategist through his chameleon-like ability to adapt to change despite the most challenging obstacles. From surmounting his parents’ inability to pay for college by gaining entry to West Point to leading “The Surge” in Iraq as Army General with only six weeks to prepare, Lieutenant General Lynch has constructed a disciplined and effective mantra for success, which he shares with audiences across the country today. We talk about his brand new book, Adapt or Die - Front Line Principles from an American General.